Monday, 12 May 2014

Gucci Parfums campaign to support CHIME FOR CHANGE at Macy's Herald Square New York! Xx

To celebrate the launch of the new Gucci Parfums 
campaign to support CHIME FOR CHANGE, Gucci and 
P and G Prestige hosted an intimate cocktail party at the 
Gucci Boutique in Macy’s Herald Square, Tuesday, May 6, 2014
with special guest and face of Gucci Première fragrance, Blake Lively.

 Blake Lively, Christophe de Pous (President, Gucci America), 
Terry Lundgren (Chairman and CEO of Macy’s Inc.) 

Blake Lively wore the most beautiful Gucci Fall Winter 2014-2015 
look 34 blue leather long sleeve dress 
with black leather and embroidery (below)

and a PreFall 2014 look 22 blue suede trench coat with belt (above)

Blake Lively wore Gucci Première fragrance (below)

Check Blake's flawless make up.  Her eyes are perfectly lined
with a thin precise line of deep opaque black fluid liner 
and loads of thick separating curling mascara.
The eyeshadow is a soft peach pink shade on the lid and crease
with a golden lightly iridescent shade on the brow bone.
Blake's brows are drawn in carefully and brushed into a neat shape.
She is wearing a hydrating foundation, bronzer, illuminating powder
and a rose/coral shade of blush high on the apples of her cheekbones.
The lipstick is a pale crushed raspberry shade with a slight shimmer.

We also love her fishtail plait, which is worn low
and loose letting her strawberry blonde hair flow free at the top
and sides.

Gucci Parfums is proud to commit a minimum pledge 
of US $1 million globally to support CHIME FOR CHANGE 
projects through the sales of five designated iconic 
Gucci fragrances available at Macy’s nationwide 
from May 1 – June 30, 2014. 

Consumers will be able to help improve the lives of 
girls and women around the world by choosing to support Education, 
Health or Justice via a donation code provided in 
each fragrance purchased. Consumers can redeem 
their donation codes online at
and share their involvement, spreading the message 
of the campaign via the hashtag #chimein.

To kick off the campaign, and in honor of the launch event, 
Gucci Parfums was pleased to dedicate $75,000 to projects 
selected by Blake Lively across the three pillars 
of Education, Health and Justice.

Blake Lively notes, “I am so pleased to support Gucci Parfums and CHIME FOR CHANGE.
 It is immensely important for me to stand behind causes I believe in, 
and the three pillars of CHIME FOR CHANGE — Education, Health and Justice
 — reflect my personal values for women's empowerment.  
As an ambassador for Gucci Première, I am truly grateful 
to give back through an organization that provides programs 
for women and girls to prosper.  I look forward to seeing
 the difference we all can make.”

“We are so proud to participate in this life-changing program,” 
said Joanne Crewes, President of P and G Prestige, producer of Gucci Parfums, 
and CHIME FOR CHANGE Advisory Board Member.  
“It was important for Gucci Parfums to join forces together 
and support the CHIME FOR CHANGE movement.
 We are engaging consumers and lovers of Gucci fragrances 
to help us on our mission. When a consumer purchases 
a Gucci fragrance, she or he finds a unique code on the pack. 
That code is entered on 
and the purchaser can decide where the donation goes: 
Education, Health or Justice. Consumers can instantly share their contribution on social networks and follow the impact of the donation.”

Projects supported on behalf of Blake Lively in honor of the launch event include:

For the pillar of Education:

-          Supporting teachers at a leadership center in Kabul where 250 Afghan women will be empowered through V-Day (
-          Providing a safe and comfortable environment for 60 girls in India to continue their education, avoid early marriage and become financially independent through the Girl2B Foundation (

For the pillar of Health:

-          Advocate for women’s rights and the abandonment of female sexual mutilation for Malian migrants in France through Equilibres & Populations (
-          Provide 75 Mayan women in Guatemala with safe cookstoves to save lives through Behrhorst Partners for Development (

For the pillar of Justice:
-          Advocate to end sex trafficking in Croatia and the Balkans, and provide legal help and counseling for survivors, through the Global Fund for Women (
-          Provide leadership training for local leaders from 71 cities at a retreat in New York City to empower young women and address street harassment in their local communities through Hollaback! (

Founded by Gucci in 2013, CHIME FOR CHANGE 
raises funds and awareness for girls’ and women’s rights globally. 
It is co-founded by Gucci Creative Director Frida Giannini, 
Salma Hayek Pinault and Beyoncé Knowles-Carter.

Gucci Creative Director Frida Giannini,

Salma Hayek Pinault

Beyoncé Knowles-Carter

 The campaign aims to convene, unite and strengthen
 the voices speaking out for girls and women around the world, 
with a focus on Education, Health and Justice. 
CHIME FOR CHANGE is powered by Catapult, 
the first crowd-funding site where people can make
 real change happen for girls and women. CHIME FOR CHANGE 
selected Catapult as a strategic partner of the campaign 
to ensure transparency, accountability and measurable impact,
 by allowing the CHIME FOR CHANGE community 
to choose exactly where their donations 
go and to track the results of their contributions 
To date, the campaign has fully funded more than 
310 projects in nearly 80 countries through 101 non-profit partners.

The faces of Gucci Parfums 
-- Blake Lively, Evan Rachel Wood, and James Franco (below) 
-- join a long list of international 
celebrities personally supporting the CHIME FOR CHANGE campaign.

To stay informed, visit and 
join our community on Facebook at 
and on Twitter at @ChimeforChange.  
Download the CHIME FOR CHANGE app at

To lend your voice, post on social media: 
 I #chimein for the #guccifragrance campaign to support girls & women with @chimeforchange

Until next time J Xx

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