So we went to meet the lovely Giles Deacon on 1 May
the day of the launch of his first collaboration with Ann Summers.
He has signed a three year contract
and says he is very excited to be designing with the
brand with a Christmas and Swimwear Collection
to look forward to.
It was great to see Giles - he is such a gorgeous guy,
and he is very enthusiastic about his designs for Ann Summers
and happy with the positive response from everyone
to this incredible collection.
Jenny Palmer and Giles Deacon
Giles Deacon and Jacqueline Gold CEO of Ann Summers
He said “It has been exciting to work with Ann Summers on the Giles
for Ann Summers capsule collection – Ann Summers is an iconic brand
recognised and loved by so many and which occupies a
unique and successful position on the British high street.
I knew at the start when designing the collection that
I wanted it to combine great shapes, thoughtful details
and to be of the highest quality that would enable the pieces
to be aspirational yet affordable. I also thought about different
women who might be buying these pieces when designing the collection,
with different aspects to their personalities whether that’s flirtation,
dominance or playfulness - the finished collection enables them to pick
and choose and have some fun with all of the ranges
as a collection of lingerie that can be the foundation for any outfit or occasion.”
CEO of Ann Summers, adds:
“Giles is an iconic British designer,
and as Ann Summers has more than 30 years experience
on the UK’s high-streets it was important to us
that we were working with another recognisable British name.
Giles’ collections are sexy yet always have a sense of fun,
values that are in-line with the Ann Summers brand
– as a designer he is not afraid to be daring or to take risks,
which is important for Ann Summers.
We’re so excited to launch this collection to our customers
– Giles Deacon and Ann Summers is a collaboration not to be missed!”
I asked Giles whether he found any difference designing lingerie to designing
his catwalk collection and he said that the
process of the corsetry was exactly the same.
He found it easy to include his own special DNA to the brands image
and is looking forward to the forthcoming collections.
Sam Falers at the Launch
Cocktails provided by Translate Bar, Shoreditch.
Above the windows at the Wardour Street Branch
There are four very individual and unique designs within
this launch Giles Deacon Collection.
Each has Special secret sensual details specially for Ann Summers.
The Garland Collection is a Black and deep plum/cherry satin
edged with glossy lace.
Look very closely and you can see
magical winged willies on the black feathered lace,
mixed with white pearls
and pale pink satin for the Aphra collection.
Giles has designed a special fabric on ivory satin
with naked ladies in stockings,
whips and scarlett stiletto ankle boots with black satin bows.
This Collection is the most beautiful shade of deep coral
with fabulous lace and lots of satin bows.
You can check the whole Giles Deacon x Ann Summers Collection
here - and check the fab campaign pictures below. Our favourites
are the Aphra plunge bra and thong, Garland Balconette bra, thong and Waspie
and we adore the Beau Babydoll Beau Plunge and Beau Tie side Thong ...
Take a look at our favourites from Giles Deacon SS14 collection
to wear over your Giles Deacon x Ann Summers
N.B. The Adidas Shell Toe:
Until next time J Xx