Thursday, 23 January 2014

Gucci - Flora 1966! Xx

This February, Gucci launches exclusive new scent which will join 
the Flora fragrance collection, inspired by the House’s 
iconic motif created for Grace Kelly in 1966.

Creative Director Frida Giannini says: “The year 1966 is a 
milestone in Gucci’s history 
as it marks the birth of the Flora motif. The fragrance, 
with its silken texture, will make every woman feel like a modern day icon.”

The flacon is a taller, statelier incarnation of the classic 
hexagonal Flora by Gucci bottle, 
 in opaque black lacquer with gold print. 

The bottle’s bow has gold bamboo beads. 
The packaging features black satin paper offset by a velvet ribbon, 
and the flacon is presented on a velvet stand.
This bottle is housed in a luxurious black silk pouch featuring 
a particularly ravishing version of the Flora motif: 
a lavish profusion of plush pink peonies, 
alongside vivid yellows and greens.

Exclusively at Harrods RRP: £130 for 100ml

Gucci Flora 1966 is an elegant and sensual floral chypre.
The top notes are zesty bergamot, spicy dark Bourbon Pepper, 
and a dry wood aroma,
Mid notes are of Peony petals, laced with voluptuous rose and
the Base notes are patchouli, vetiver and seductive musks

THE HERITAGE of Gucci Flora 1966

As with Flora and
The Flora Garden Collection by Gucci

The inspiration for Flora 1966 originates in an iconic design 
from the Gucci archives, rediscovered by Giannini.
The story began in Milan in 1966, 
when Prince Ranier of Monaco brought his wife 
to the Gucci boutique. 
Roldolfo Gucci insisted that Princess Grace
 choose a gift to accompany the bamboo bag she had purchased. 
The Princess requested a scarf.

 Above the beautiful Princess Grace

 Rodolfo felt that the House 
lacked one sufficiently beautiful for the royal style icon 
and so he commissioned illustrator Vittorio Accornero 
to create the most beautiful print he could imagine. 
Flora - the House’s iconic motif created for Grace Kelly in 1966
It was an elegant and unusual gesture: 
a gift of flowers printed on silk rather than an actual bouquet

Accornero returned with his painting: the “Flora”, a sumptuous, 
multi-hued, flowered template destined to become a design classic.

Women fell in love with Flora: the motif spoke to their 
sense of beauty and femininity. 
Mothers shared their devotion with their daughters. 
One such daughter was Princess Caroline of Monaco, 
who sported a blouse in her mother’s print. 
Another was a youthful Frida Giannini, 
whose mother had been captivated by the pattern.
When Giannini, revived Flora on printed canvas bags in summer 2005, 
a new generation succumbed to its charms. 
In 2006, it appeared re-scaled, re-coloured and abstracted 
onto Forties-style print dresses, jewellery and evening bags. 

 Charlotte Casiraghi 
 the daughter of Princess Caroline of Monaco
- Princess Grace's Grandaughter

Vittorio Accornero worked as a fabric designer for Gucci from the 1970s to 1981.

Flora was the first in a long line of scarves created by Accornero 
– at least seventy-seven, many with floral or plant themes
 – that referenced the house’s identity to the seasonal changes of fashion.
Flora is a delicate and whimsical composition of flowers, fruits and insects, 
drawn with a naturalist’s precision in thirty- seven colours on a white background. 
Accornero’s motif reveals his taste for high culture:
 it is often associated with Botticelli’s Primavera (1478-85)
Above: Botticelli's Primavera

 Botticelli's Primavera (detail)

Until next time J Xx

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