Tuesday, 31 December 2013

Pharrell Williams Happy 24/7 for 2014! Xx

So we hope here at Sparkle Style that you have all had 
the Merriest Xmas ever - we certainly did,
 with some awesome presents.

We are here on New Years Eve chilling out,
 and wishing you all 
a Happy New Year for Twenty Fourteen.

What better way to do this than send you 
Twenty Four whole hours of Happy from
the man himself Pharrell Williams
for the Despicable Me Soundtrack via You Tube 

Yes - that's right a whole hour of Happy
 for every hour of the day with an accompanying films.
So starting with midnight
click on relevant hour of the day
and stock up on some Pharrell Happiness
to store up for 2014!  
Definitely the only way to go - Yay! Xx

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Tuesday, 17 December 2013

Presenting PORTER published by NET-A-PORTER.COM February 2014! Xx

So PORTeis soon to be Launched 
- February 2014 in fact.   
It is the first fashion magazine from THE NET-A-PORTER GROUP’s 
new Publishing Division. A division set up to publish world 
class content across all consumer media platforms targeted 
at a 'global luxury audience'.

Take a look at the film on YouTube revealing its
crisp new Logo Designed by Robin Derrick (below) for Spring Studios. 

It is an 'elegant take on a traditional typeface 
and is drawn with open letters, horizontal 
hairline serifs and contrasting thick and thin swooping strokes'.
And the hand model reflects this - ultimately elegant - with precision manicure
in a perfect red with elegant expensive jewellery.
She lays out the letters with absolute precision to 
a Classical Orchestral 'plink-plonking' Composition.

“I loved the choice of the name and I could immediately see its potential” states Robin. 
“PORTER is of course the French verb ‘to wear’ and ‘to carry’,
 so what could be more appropriate for a magazine 
that is able to deliver fashion to your door?  
NET-A-PORTER.COM has a hard earned and trusted reputation 
for digital innovation, beautiful fashion curation and fulfilment. 
PORTER is positioned in that tradition. The branding for the logo 
was designed to make the magazine look like it had been on the 
shelf for fifty years and the challenge was to make it look both classical 
and also capture the digital newness of the brand all at the same time. 
The capital height lower case ‘e’ is given an italic emphasis 
to feminize the design and is a subliminal 
wink towards the online functionality.”

The strap lines: 

'The worlds best fashion beauty travel and culture'

'The modern must have for the stylish intelligent woman of the world'

'Taking you from page to closet in one touch'

'More than a magazine an ultimate fashion  experience'

The Images:

This YouTube film Introducing us to the Logo definitely shows
a magazine for a very grown up and well appointed woman!!
But a tad too traditional, and dare we say it 'Old School'
 for us here at Sparkle Style.
We understand they had to work to a brief of making
'the magazine look like it had been on the 
shelf for fifty years' but perhaps
we don't see any capturing of 'digital newness' here,
apart from the lowercase 'e' - and even that is
in the very classical italic style.
However knowing the very talented NET-A-PORTER team, I'm sure
it's the admen that have made them go all 
totally purist on us, 
over keen to capture their 'global luxury audience',
and hopefully the actual magazine will be 
much more Adventurous, Creative,
 Fashion Forward, Relevant and even Interesting! Xx

 PORTER will be published six times per year covering fashion 
alongside art, culture, beauty and travel.
 With global distribution at the newsstand and via subscription on      
NET-A-PORTER.COM the magazine will bring together world-class editors, 
writers, stylists and photographers 
under the leadership of Editor-in-Chief, Lucy Yeomans (above).
“The name PORTER lies at the root of the NET-A-PORTER.COM 
brand but also, with its different pronunciation PORTER [pawt-er] 
has a dash of independence,” states Lucy Yeomans.
 “I love the name PORTER because I see it not just as the name
 of a magazine but also the name of a strong, 
stylish and adventurous woman of today. 
When it comes to everything we are doing, visually, 
tonally and content-wise, we are focusing on this 
dynamic woman of the world who has an appreciation for tradition
 and heritage yet also a passion for what the future holds. 
Bringing a new magazine logo into the world is exciting.
 Robin and I wanted it to feel incredibly modern while
 also resonating with a reader who has 
been in love with fashion magazines for years.”

 Above Natalie Massenet at the British Fashion Awards
attending as Chairman of the British Fashion Council
Alessandra Rich spring 2014 white scallop lace dress 
with Alexander McQueen clutch

Natalie Massenet and Mark Sebba (above) are respectively 
Founder and Executive Chairman and 
which became part of Richemont International in 2010.
the Group includes NET-A-PORTER.COM,
 the women’s premier online luxury fashion retailer,
 THEOUTNET.COM, the most fashionable fashion outlet
Net-A-Portrait: (from left) Lucy Yeomans, Alison Loehnis, 
Toby Bateman, Natalie Massenet, Richard Lloyd-Williams, 
Mark Sebba, Ian Tansley, Holli Rogers, Stephanie Phair 
and Jeremy Langmead (Picture: Rory Lindsay for the Standard)
Check out Karen Dacre's Piece in the Standard February 2013

'The Net set: meet the team who persuade you to 

spend £500 every time you log on to Net-A-Porter'

Until next time J Xx

Monday, 16 December 2013

BEYONCE The Visual Album! Xx

So Beyonce's new Visual Album is out, 
and we have had a listen over the weekend.  
What a mix as usual from Queen B - or should we say 'Yonce'.
And what a great concept to
totally embrace the ever-evolving digital age by creating
this innovative, fully immersive experience.
Like she says as she talks about her self titled Album in the film below,
it's been a long time I've listened to (and the first time I've watched) 
an Album in its entirety. 
I have done with this, and it needs to be done - turned up loud
and played simultaneously of course on the big screen or multiple screens even.
Here is one Special Yonce World - enjoy! Xx

Our Favourites are her 'Ruffer' side 
and more upbeat side 
- Flawless, Superpower, Yonce, Blow, Drunk in Love
Grown Woman and No Angel
She looks totally beautiful throughout with some great collaborations
with Blue Ivy, Jay Z, Frank Ocean, Drake, 
Chimamanda Ngozi Adiche.  
 Michelle Williams Kelly Rowland and Pharrell star in Superpower, 
 Jourdan Dunn, Joan Smalls and Chanel Iman in Yonce,
Harvey Keitel in Pretty Hurts; and Solange Knowles in Blow and Grown Woman

  “I just want to give my album to the people I love and respect and hope
 that they feel the same thing I felt when I made the music,” said Beyoncé.

Beyonce is  Writer, Producer and Director of many of the Films
and put together a genius team of artists, songwriters, producers and video directors
for her visual album that include JAY Z, Timbaland, 
Justin Timberlake, Pharrell Williams, Drake, The Dream, Sia, 
Ryan Tedder, Miguel, Frank Ocean, Hit Boy, 
Ammo, Boots, Detail, Jake Nava, Hype Williams, 
Terry Richardson, Melina Matsoukas, Jonas Åkerlund, 
Ricky Saiz, Pierre Debusschere, @lilinternet, Noah “40” Shebib, 
Francesco Carrozzini, Caroline Polachek,  
Ed Burke, Bill Kirstein and Todd Tourso.

She recorded all over the world for a year and a half 
but it all started at the Hamptons New York, 
when the writers and producers lived and worked together
 in the Summer of 2012 for the preliminary immersive experience.

According to Huffington Post - Beyonce took a big risk in dropping her self-titled album on iTunes late last week without any pre-release promotion,and it's clear the bold move paid off. The singer's camp tells The Huffington Post that "Beyoncé" sold 828,773 copies over the weekend, more impressive as it was an iTunes exclusive for that period.
 It is the highest amount of sales for a woman since Taylor Swift's "Red" sold 1.2 million copies in November 2012. The final first-week figure will also be Beyonce's personal best, topping 2006's "B'day," which sold 541,000 in its first week. "Beyoncé" went No. 1 in 104 countries.The 14-track album (which comes with 17 videos) is only available as a single £12.99 purchase - songs are not available for individual purchase until Dec. 20. 
Take a look at our favourite images from this Visual Treat from Yonce
starting with Blue which is just beautiful featuring of course
Blue Ivy Carter who is obviously completely adored - Awwwww
We love this song! Xx

Blue (feat Blue Ivy)

 Flawless (Feat. Chimamanda Ngozi Adiche)

 Superpower (feat. Frank Ocean)


 Drunk in Love (feat. Jay Z)


 No Angel





Grown Woman






 Mine (feat. Drake)



 Pretty Hurts

Until next time J Xx