On Monday 10th June CHANEL celebrated
the opening of the new London flagship
at 158-159 New Bond Street with a private view
of the boutique followed by
an intimate dinner at members club Harry’s Bar on South Audley Street.
handbags, shoes and costume jewellery - the 12,600 square foot
boutique also houses an edited selection of watches and fine jewellery,
as well as fragrance and beauty.
Maureen Chiquet, CEO of CHANEL and Bruno Pavlovsky,
President of CHANEL Fashion, joined Peter Marino and a host of VIPs
for drinks and canapés in the boutique
where highlights from the Metiers D'Arts 2012/13
Paris-Edimbourg collection, first presented at
Linlithgow Palace in December 2012,
took centre stage.
Karl Lagerfeld has re-invented Artisanal Scottish knits and tweeds
for this collection, fabrics that Mademoiselle Chanel
embraced throughout her career.
Thandie Newton, Amber Anderson, Poppy Delevingne, Edie Campbell,
Jacquetta Wheeler, Yasmin Le Bon, Elodie Yung, Sophie Kennedy Clark,
Caroline Sieber, Laura Bailey, Julia Jarr Samois, Mary Charteris, Phoebe Collins James,
Valentine Fillol Cordier, Zebra Katz, Mak Gilchrist, Agathe Chapman, Clara Paget,
Bip Ling, Laura Hayden and Jasmine Guinness wore Chanel and accessories.
Actress Amber ANDERSON wore a black dress with feathers, look 28,
from the Spring/Summer 2007 Haute-Couture Collection.
She was wearing black boots from the Paris Edimbourg Collection with a black clutch.
Bip LING wore a green tweed dress, look 8, from the
Spring/Summer Act 1 2013 Collection.
She was wearing a blue resin bag from the Spring/Summer 2013 Collection,
black and white shoes and a blue Maison Michel hat.
Actress Clara PAGET wore a black lace jumpsuit.
She was wearing a black clutch and black necklace.
Actress Elodie YUNG wore a silver tweed jacket, look 17,
from the Spring/Summer 2010 Haute-Couture Collection.
She was wearing a pink bag from the Fall/Winter 2013-14
Ready-to-Wear Collection and beige shoes.
Jacquetta WHEELER wore a black lace skirt, look 79,
from the Spring/Summer Act 1 2013 Collection with a
white shirt with attached black ribbon.
Model and stylist Julia SARR-JAMOIS wore a blue tweed suit,
look 50, from the Spring/Summer 2013 Ready-to-Wear Collection.
She was carrying a red resin bag from the Spring/Summer 2013 Collection
Laura BAILEY wore a long black tweed dress with white details,
look 74, from the Spring/Summer 2013 Ready-to-Wear Collection.
She was carrying a black and grey clutch.
Laura HAYDEN wore a grey peplum dress with feathers, look 23,
from the Fall/Winter 2011-12 Haute-Couture Collection.
Model Mak GILCHRIST wore a black leather jacket, look 50,
from the Spring/Summer Act 1 2013 Collection.
She was wearing a grey clutch with grey and black shoes
from the Fall/Winter 2012-13 Ready-to-Wear Collection.
Artist Phoebe COLLINGS JAMES wore a black and grey
strapless dress with a black tulle dress on top, look 37,
from the Spring/Summer 2013 Collection. She was carrying a black bag.
Poppy Delevingne and Alexia Niedzelski
Poppy DELEVINGNE wore a pastel tulle dress, look 32,
from the Spring/Summer 2011 Haute-Couture Collection.
Tallulah HARLECH wore a silk pale pink dress, look 65,
from the Paris Edimbourg Collection.
She was carrying a green and black clutch.
Thandie NEWTON wore a black wool top with incrusted pearls
from the Fall/Winter 2013-14 Ready-to-Wear Collection.
She was carrying a black and pink resin bag from the
Fall/Winter 2013-14 Ready-to-Wear Collection.
CHANEL Fine Jewelry: "Camélia Sculpté" earrings in 18-karat white gold,
diamonds and onyx and "Comète" earrings in 18-karat white gold and diamonds.
Yasmin LE BON wore a multicolor feather necklace, look 52,
from the Paris Edimbourg Collection with a gold clutch.
Singer Zebra KATZ wore a pair of black and chain sunglasses
The boutique is designed by New York based Designer
Peter Marino who is expert at translating brand aesthetics
into interior spaces.
Peter Marino has embraced the inherent elegance, audacity
and refinement of the legendary House with a timeless
panache creating an exclusive, intimate and glamorous environment.
Check the piece on Peter Marino
in the Telegraph 25 May
Karl Lagerfeld and Peter Marino
The boutique has three floors arranged around a central atrium.
Materials are soft gold and bronze and he has used
reflective surfaces like glass, marble, lacquer
Marino has mixed highly polished and architectural textures with the artisanal
Each floor comprises of a series of intimate areas with specially commissioned artworks and both contemporary and antique furniture feature throughout.
Every artefact has been chosen to reflect the brand
and Mademoiselle Chanel’s legacy as a passionate patron of the arts.
Upon entering the boutique on the ground floor customers
find a gallery inspired by the famed apartment at
31 rue Cambon and to the left of this an area dedicated
to watches and an edited selection of Fine Jewellery.
Above: Chanel's Apartment at 31 rue Cambon, Paris
On the right one can find the latest statement accessories.
Hand woven metallic white gold wall panels and
quartz inlay floors create a luxurious and exceptional setting.
A ‘ribbon’ wall created from gold fabric inspired by
Mademoiselle Chanel’s collection of Coromandel screens
provides a beautiful showcase for handbags including
the iconic 2:55, the latest editions of the Boy Chanel handbag
and others from the most recent collections.
Plaster wall panels by Marc Swanson and a bronze and leather box
by Peter Marino underline the sense of the unique.
The ground floor also houses costume jewellery,
small leather goods and a wall dedicated to sunglasses.
Two additional walls showcase scarfs and belts
and a further selection of handbags are available in this area.
Beauty ‘try – on’ counters furnished with upholstered
high-stools offer the full range of CHANEL fragrance and beauty products.
The ascent to the first floor, by lift or by the marble staircase,
delivers one to Ready- to-Wear and shoes.
The first floor has an amazing antique fireplace
Jasper Morrison graphic marble display shelves
as well as artworks by Karl Lagerfeld, Richard Deacon and Liza Lou
amongst many more, the floor has a townhouse like intimacy.
Both Ready-to-Wear rooms have a series
of exclusive try on salons and the expansive
double shoe area has ample room to browse the latest collection.
From the Second Floor hangs a
a giant, twisting ‘pearl-necklace’ sculpture by
renowned French artist, Jean-Michel Othoniel.
The area is conceived as a gallery space with fine oils,
rare prints, and sculpture on display and
features antique Chinese carpets, consoles and
burgundy lacquer walls reminiscent of Mademoiselle Chanel’s
Rue Cambon apartment (below).
Until next time J Xx