Monday, 6 May 2013

Diet Coke x Marc Jacobs the Launch Party & the 'Diet Coke Hunk'! Xx

Now the sun has FINALLY come out,  
we just have to splash Marc Jacobs for Diet Coke
all over Sparkle Style! Xx

Launched back in February to celebrate Diet Coke's 30th Anniversary,
 there was an amazing Party at the German Gymnasium
to remind us of everything about the 'Diet Coke Hunk',
who made a very welcome return to our screens this year.
The bottles and cans were Launched in Selfridges in March, 
and are now in Marks and Spencer while Stocks last.

Marc Jacobs at the Launch

2013 is the Year for Landmark Anniversaries and many 
Brands seem to be celebrating right now!!

Eleven Paris 10 Years, Cath Kidston 20 years, Ted Baker 25 years, 
Storm Model Management 25 yearsMolton Brown 40 years,

Kurt Geiger 50 years, and Chloe 60 years with an amazing Capsule Collection.

  In 2009 Diet Coke started their Designer Collaborations when
Moschino, Versace, Angela Missoni, Alberto Ferretti,
 Consuelo Castiglioni and Etro designed bottles in Italy 
for victims who survived the devastating earthquake in Abruzzo.

In 2010 Karl Lagerfeld designed an exclusive bottle 
and shot advertising campaign in France, and in 2011 following the
epic success of the the Lagerfeld collaboration Diet Coke sold three bottles 
across 11 European Markets.

Last year Jean Paul Gaultier was appointed 
the Creative Director of Diet Coke
JPG Diet Coke @ Harvey Nichols
Jean Paul Gaultier x Diet Coke

Diet Coke are now celebrating 30 years,
 and they celebrated in style with the 'King of Style' himself!
Check Marc Jacobs' SS13 Show and
his AW13/14 in our PFW AW13/14 Report

Check this film of him acting out as the 'Diet Coke Hunk'! Xx 

We are quite liking (scratch that - LOVING)
   Marc Jacobs as the 'Diet Coke Hunk'! Xx

Which reminds us - yes they did -
They brought him back  - the 'Diet Coke Hunk'
and what a film - you must have seen it on FB! Xx
Here is the behind the scenes film

The first 'Diet Coke Break Hunk' was Lucky Vanous
 in 1994 at that famous 11.30 am Appointment.

and in 1997 Robert Merrill became the second 'Diet Coke Break Hunk'
as an unforgettable window washer.

Diet Coke x Marc Jacobs

Inspired by the three decades, 
Marc Jacobs has brought his unique vision to the brand, 
by creating a limited edition collection of bottles and cans, 
capturing the rise of female empowerment through
 the ‘80s, ‘90s, ‘00s, with a whimsical twist
 - true to Jacobs’ signature style.

Marc Jacobs commented, 
I feel very privileged to be the new Creative Director of Diet Coke
 and put my stamp on the 30th Anniversary campaign. 
Diet Coke is an icon… and I love an icon.”



‘I Heart ‘80s’ embodies the rise of the empowered woman 
in all her 1980s glory. Marc Jacobs captures her in a timeless and classic style, 
with a strong rebellious current, which also portrays the designer’s love of theatre.
 The bow tie and shining lights of Broadway incorporated into the design, 
also reference the spectacular launch of Diet Coke at Radio City NYC, 
where the world’s first diet soft drink made its US debut in 1982.
The ‘I Heart ‘90s’ creative is a dynamic reinterpretation of the decade,
 showcasing the extravagant attitude of the era where fashion, 
music and art collided in a glamorous exploration of strong femininity 
and daring attitude. Marc’s signature swallow motif adds a romantic element 
to the design and features iconic ‘90s fashion accessories including 
the exaggerated couture trilby hat and treasured stiletto heel.
‘I Heart ‘00s’ design is a playful and lighthearted illustration 
of the sporty-cool decade, embodying humour, sexiness and energy. 
The evocative silhouette is directly inspired by the Marc Jacobs Spring / Summer 2013 
runway show and features his signature red polka dot motif –
 a hallmark of his early collections. The stripes and geometric 
patterns detailed in the graphic also bring to life 
the youthful exuberance and the eclectic mix 
of inspirations that make fashion in the ‘00s so diverse.

Let's take you back to that amazing launch:

Marc being interviewed by the brilliant Caryn Franklin

Until next time J Xx

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