Saturday, 27 April 2013

UNIQLO UT Pop Up LON! Xx

From Friday 19 April to Saturday 27 April, 
UNIQLO partnering with VICE hosted a Pop Up gallery space at 
The Hoxton Gallery at the Arch on Kingsland Road.

The events were dedicated to 
two special themes close to the heart of UT 
(the UNIQLO Tshirt): ART and MUSIC.  
 UNIQLO have just launched UT CAMERA
a new smartphone video app that turns
 two second personal looped video portraits into animation.
 Users can download the UT CAMERA app from 
the app store to their smartphone (iPhone and Android) to create their video. 


Take a look at the site it is AMAZING:
ut.uniqlo.com

The ART weekend had art installations 
from London-based artists Damian Weighill and Dan Freeman
 on the themes based around the legendary artists 

 
Keith Haring 

and Jean Michel-Basquiat.



The MUSIC weekend promoted 
the limited edition
 SS13 UT of Rhythmic Textile, MTV, 
and the UTGP competition category 
of t-shirt designs inspired by Madonna, David Bowie, 
AC/DC, Kiss, Sex Pistols and The Who.










Above: Bowie and Madonna UT
UNIQLO T Shirts



Customers and fans applied for exclusive limited passes 
to the private events taking place 
in the UT POP-UP! LON via www.uniqlo.com/uk/ut

The ART Launch party on Thursday 18 April saw performances from 
Gabriel Bruce, Age Of Consent, Bullion, Kutmah and GETME!,
on 19 April there was a private screening of 
the documentary on the life of Keith Haring, and

on 20 April at the UNIQLO ARTSHOP session you could train to be an artist.







The Thursday 25 April MUSIC Launch party 
had performances from Swim Deep, 
Wolf Alice, Fred MacPherson, Jen Long, and Noisey.

On 26 April there was a Live recording session 
with Charlie Boyer and the Voyeurs and 
on Saturday 27 April there was the UNIQLO Record Fair.

Throughout the weekends video was shot with the UT Camera on 
site creating a live stream of content projected onto the walls, 
which was uploaded to the UT website, facebook and twitter.

www.uniqlo.com/uk/ut

Until next time J Xx






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