Monday, 25 March 2013

Beyonce for H&M's Summer Campaign! Xx

So this is the image that H and M have unveiled to 
announce their Summer Collection television and print ads featuring
 "Beyoncé as Mrs. Carter in H and M”.
The campaign images were shot in Nassau 
in the Bahamas by photographers Inez van Lamsweerde and Vinoodh Matadin
The commercial, featuring a new song from Beyoncé, 
Standing On The Sun and directed by Jonas Åkerlund 
 highlights the basic opposing nature of Fire, Water, Earth and Wind,
will be released along with the clothing
worldwide, online and beginning May.

Beyonce starts her sold out Mrs Carter Show
World Tour on April 15

Check our Posts:

Beyonce really enjoyed the shoot in the Bahamas 
with photographers Inez and Vinoodh ,
and Director Jonas Åkerlund and says:
“I’ve always liked HandM’s focus on fun and affordable fashion. 
I really loved the concept we collaborated 
on to explore the different emotions of 
women represented by the four elements 
– fire, water, earth and wind. 
It was a beautiful shoot on a tropical island. 
It felt more like making a video than a commercial,” 

“HandM’s summer campaign 

starring Beyoncé is an epic fantasy, 
with glamour, drama and also a sense of paradise. 
It was amazing to watch her on the shoot 
make it all look effortless – a quality that makes her such an 
icon for women around the world. 
The campaign is the essence of Beyoncé, 
and also the essence of HamdM this summer,”
 says Donald Schneider, Creative Director, HandM.

“In the campaign Beyoncé is wearing the key pieces from HandM
 you need for life in the sun this summer.
There’s the perfect bodycon dress, as well as a 
flowing sun dress that makes a real statement. 
And of course there are the bikinis, especially the fringed bikini. 
What makes these pieces even more special is 
that Beyoncé herself had input into the design, 
and they are full of her own personal style.”

says Ann-Sofie Johansson, Head of Design, Hand M. 

The summer campaign features swimwear and beachwear pieces 
as well as a tie-dye bikini from this summer’s HandM for Water collection.
25% of sales from the HandM for Water collection will be 
donated to HandM for WaterAid. 
Since 2002, HandM’s initiative with WaterAid has raised £2,650,000.

Also Check Beyonce looking fabulous
on the March Issue of US Vogue

Photographer Patrick Demarchelier
Fashion Editor Camilla Nickerson
Hair Kim Kimble, Make up Francesca Tolot

And take a look at these Pictures from the shoot for US Vogue
 Givenchy by Riccardo Tisci Optic white organza blouse
with poplin collar, wool trousers and sandal.

 Oscar de la Renta Carnation Red
Organza and Taffeta Dress with ruffle embroidery
Alexander McQueen Embellished Sandals
 Marni Black Silk and Wool Brocade Top
with Haider Ackermann Black and Silver jacquard Pants

 Marni and Haider Ackermann SS13

 Red and White ruffle Top by Marc Jacobs

Marc Jacobs SS13

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 Rochas Flower Printed Silk Satin Opera Coat over
Sculpted Bra and high waisted Shorts
Alexander McQueen Embellished Sandals

Rochas SS13

 All images for promotional use only
and not intended to infringe copyright

Until next time J Xx


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