So this is the image that H and M have unveiled to
announce their Summer Collection television and print ads featuring
"Beyoncé as Mrs. Carter in H and M”.
The campaign images were shot in Nassau
in the Bahamas by photographers Inez van Lamsweerde and Vinoodh Matadin.
The commercial, featuring a new song from Beyoncé,
Standing On The Sun and directed by Jonas Åkerlund
highlights the basic opposing nature of Fire, Water, Earth and Wind,
will be released along with the clothing
worldwide, online and hm.com beginning May.