Sunday, 3 February 2013

Georgia May Jagger and Hudson Jeans Let Yourself Go Campaign! Xx

 Hudson has launched their new Spring/Summer 2013 
Advertising Campaign featuring @GeorgiaMayJagger, 
with her older brother James, 
centering around their brand mantra of #LETYOURSELFGO.

Georgia May Jagger is in her fourth year as the face of 
HUDSON Jeans and was totally involved in 
the creation of the campaign.
She photographed some of the images herself.

Main Photography David Muhegain, 
Styling Yamine Eslami,
Art Direction Al Dente

“We like the fact that we have a real enduring 
relationship with Georgia. We were her first campaign. 
Since 2009, HUDSON and Georgia have grown and evolved 
and we love the fact that we have been able to do it together.” 
said the brand’s CEO, Peter Kim.

Take a look at these behind the scenes films
and interviews on YouTube:

The campaign features Georgia May Jagger’s 
close-knit circle of friends and family including 
her older brother, James Jagger. 

“Georgia and James are extremely close
 and have a fun relationship and that was important to us… 
to harness that energy,” Kim said

Additionally, Georgia also enlisted the help of her friends 
including her boyfriend and brother’s 

For the campaign, HUDSON enabled the set via INSTAGRAM 
to capture the essence of the location, environment, and vibe,
 enabling the viewer of the campaign to see 
and feel what they do, to live in the shared moment
 and be inspired by what #LETYOURSELFGO looks like to them.
Imagery follows Georgia May Jagger’s lifestyle 
and passions around #London showcasing styles 
from the Spring 2013 collection and additional imagery 
including behind the scenes content that will ultimately 
live in the INSTAGRAM fueled layouts. 
Locations include London popular go to’s
 Abbey Road Studios, 
Sweetings fish and chips restaurant, 
and Camden Market.

For the launch of the campaign in January, HUDSON Jeans 
will debut a contest with key influencers and bloggers
 both on national and global scale, 
around key shared moments via their Instagram or Twitter channels.

Photographer @SamHorine – Sundance Film Festival (Instagram)
Tight end New England Patriots @RobGronkowski  – Super Bowl 47 (Twitter)
Blogger Aimee Song from @SongofStyle – New York Fashion Week (Instagram)
Blogger @SusieBubble from Style Bubble– London Fashion Week (Instagram)
Blogger @Chiarra Ferragni  from The Blonde Salad– Milan Fashion Week (Instagram)
Ultra High end Parisian retailer @MontaigneMarket – Paris Fashion Week (Instagram)

These influencers will create their versions of the 
HUDSON campaign around #LETYOURSELFGO 
asking their followers to do the same by submitting 
pictures via Instagram or Twitter. 

Take a look HERE

Weekly winners will win jeans 
while 9 submissions will win cash prizing 
and be featured in HUDSON Jeans’ upcoming 2013
 ads that will live in the print, outdoor and digital worlds.
One grand prize winner will win an all expense paid trip 
to London, where the campaign was shot.
So take part now! Xx

HUDSON will throw a celebration fete 
during Milan Fashion Week partnering with 
ultra high end retailer Excelsior hosted by Georgia May Jagger.

HUDSON Ideology
At HUDSON, amazing denim is our tool to enrich people’s lives.  
We do everything with purpose and passion with 
scant reverence to the norm. 
We believe that when you look good,
 you feel good, and when you feel good, you are set free.

Join the #SS13 #InstaCampaign

until next time J Xx

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