Thursday, 14 February 2013

Ermanno Scervino Spring Summer 2013 Campaign starring Dree Hemmingway! Xx

Lay yourself bare, stating your identity through your clothes.

This is the idea for Ermanno Scervino campaign, 
which this season has chosen
 the strikingly modern beauty of Dree Hemingway,
daughter of Mariel Hemingway and Stephen Crisman
 and great-granddaughter of Ernest Hemingway.

SS 13 Ermanno Scervino

There are images of Dree wearing looks from 
the Spring-Summer 2013 collection, 
next to nude shots of Dree.

"I wanted to juxtapose these two images” explains Ermanno Scervino, 
“because I think of the garment as a second skin. 
It has to make every woman feel at her ease, 
allowing her to express her mood, 
her way of thinking, enhancing her personality.”
"That is my challenge!"

 SS 13 Ermanno Scervino

Shot by the photographer Francesco Carozzini 
in a set in New York, the campaign features a 
chromatic background that focuses the colours of the collection.
The new campaign can be viewed 
 in the leading international fashion Press, and on the website 

We just adore this purple dress which
 can just be seen in the picture above.

Take a look at the film -


And the backstage black and white shots:

Cara Delevingne in SS 13 Ermanno Scervino

Models : Dree Hemingway and Sebastian Lund

Photographer: Francesco Carrozzini 

Make up: Sil Bruinsma

Hair : Shay Ashual
Video: Francesco Carrozzini
Location: Brooklyn, New York

Until next time J Xx

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