Tuesday, 31 July 2012

Gucci Premiere - the new Essence for Women - the Film! Xx

So here it is - Gucci Premiere - the Film
starring Blake Lively
Directed by Nicolas Winding Refn
and shot in the 
historic Sheats Goldstein Residence, 
one of Beverly Hills most famed and opulent
 locations with an unrivalled view across the city.

click below to watch on YouTube

...and we love it! Xx

Penelope Cruz In Campari Calendar 2013 ! Xx

Campari® has
officially unveiled Penelope Cruz as the star 
of the 2013 Campari Calendar, 
shot by Paris-based fashion photographer, 
Kristian Schuller

Here are some shots from the set:

 The beautiful Spanish Oscar winning actress 
takes the lead in the 2013 edition 
making her the 14th star to feature in the world renowned Calendar.
Penelope, who was the first Spanish actress in history 
to receive an Academy Award, 
is following in the footsteps of 
some of the world’s most elegant women 
who have adorned the pages of previous Campari Calendars, 
including, Salma Hayek, Eva Mendes, 
Jessica Alba and Milla Jovovich. 

The Spanish beauty, has previously starred in movies such 
as ‘Vicky Cristina Barcelona’, ‘Volver‘Pirates of the Carribean’ 
and ‘Non ti Muovere’.

On starring in the 2013 Campari Calendar, 
Penelope Cruz comments: 
The Campari Calendar consistently works with 
talented and creative teams and photographers 
to produce world-class imagery. 
I have really enjoyed working in this project for one of the world’s 
most iconic brands, particularly with such an amazing
 history attached to it. I really feel that 
Campari fans across the globe will love the 
imagery when they see the finished Calendar, 
the theme in itself is intense, captivating and chic.”

Penelope checking the pictures with Kristian

The incredible Location 

 Above: the Campari Drinks being mixed

Above: we are loving the wardrobe for the Campari Calendar
All behind the scenes by Francesco Pizzo

Paris-based Kristian began his career studying 
fashion design with Vivienne Westwood and 
photography with F.C. Gundlach at the 
University of Fine Arts Berlin. 
Having focused on photography as his chosen path, 
Kristian continued to go from strength to strength
 with his work having been included in a wealth 
of fashion magazines such as; Vogue Hellas, 
Harper’s Bazaar and GQ.  
His first book, ‘90 Days, One Dream’, 
was published in 2010 winning the 
Deutscher Fotobuchpreis Silver Medal in 2011.

On his shooting of the 2013 Campari Calendar, 
Kristian Schuller comments: 
Photographing the 2013 Campari Calendar is 
simply incredible and a totally unique challenge. 
Campari has a history of creating powerful 
and visually-stunning imagery,
 both in its advertising campaigns and the Calendar.  
My intention was to continue this story of success 
by pushing the boundaries even further
 which I feel we have achieved.
 It is magnificent to work with someone as talented as Penelope, 
who truly embodied the theme for the 
latest edition of the Calendar by bringing 
her flair and versatility to the set.”

Bob Kunze-Concewitz, CEO of Gruppo Campari comments: 
“Every year, our intention with the Campari Calendar 
is to deliver an even more stunning piece of art 
which pushes creative boundaries and stimulates 
people’s imagination. 
The Campari Calendar 2013 continues 
this legacy and brings a contemporary edge 
to the theme, which we look forward to 
unveiling in the coming months.”

The final imagery from the Calendar and the 
coveted 2013 theme will be unveiled at a red 
carpet event to be held in Milan in Autumn 2012.
For more information go to:

About The Campari Calendar
The Campari Calendar is one of the 
world’s iconic artistic calendars. 
Distributed in international limited edition of only 
9,999 copies it is a small, collectible luxury 
for the happy few that receive it, 
and is a tribute to the world class talent 
and photographers that make it come to life every year.

About Campari
Campari is a contemporary and charismatic classic. 
The recipe, which has remained unchanged,
 originated in Novara in 1860 and is the base for some 
of the most famous cocktails around the world. 
Campari is an alcoholic spirit obtained from the 
infusion of bitter herbs, aromatic plants 
and fruit in alcohol and water. 
With its vibrant red colour, intense aroma and inspiring flavour, 
Campari has always been a symbol of intrigue and pleasure,
 which unfurls itself into a captivating and 
stimulating drinking experience. 
These are the values that have made the Campari 
brand famous throughout the world as an icon of 
passionate Italian style and excellence.

Until next time J Xx

miu miu Glitter Mary Janes & sparkle sunglasses! Xx

OK so surely you cannot resist these
Miu Miu Mary Janes.
They have been experimenting with various materials. 
Look at the signature glitter sole highlights and the 
sophisticated elegance of the retro silhouette.
Available in cipria, pavone and fuxia colours
(we are loving the names of the colours) 
in the patent version, Miu Miu's new Mary Jane 
shoes also come in the all-glitter 
black or silver option.

In all the brand's stores from August 2012.

Why not also get yourself a pair of our favourite
sparkle sunglasses which are just the best shape.
The tortoiseshell with blue and cherry lenses are great too! Xx

Above miu miu Glasses Cod. SMU10N E7SO F00A2

 Above: Outside the miu miu shop in Venice

Until next time J Xx

Women in Marketing Awards (entries deadline 6th September 2012)! Xx

So it is that time of year to get your 
Entries in for the Women in Marketing Awards

Now in their third year, the next Women in Marketing Awards 
ceremony will be held at Altitude 360 London 
on 7 November 2012.

The WIMA's are primarily open to London 
and the Greater London Region business.

This Year Women in Marketing would particularly welcome 
entries from the retail,fashion and beauty worlds.

The deadline for entries is the 6th September 2012

so get your entries in as soon as possible!

The Women in Marketing Conferences began in 2004. 
The essence of Women in Marketing is to educate,
 inspire, network and have fun.
 After five years of annual events, the Women in Marketing Awards 
seemed to be the next logical step.
So Ade Onilude launched these in 2010 to coincide with the 
100th year of International Women’s Day.

I first met Ade Onilude at a Harpers Bazaar Event at Browns
South Molton Street when 
Harper’s Bazaar in partnership with 
London fashion boutique Browns, 
 launched its third annual T-shirt project on 12 March with a 
Champagne Reception at Browns in South Molton Street W1.

Above: Ade Onilude who created and 
organises the Women in Marketing Awards 
(right) with Maria Andrew the 
Marketing and Communications Director for 'Women for Women'
holding Isabel Marant's T Shirt at the Bazaar event at Browns

Six top French fashion designers were all involved 
 to raise money and awareness
 for Women for Women International, 
a charity helping women whose lives have been ravaged by war.

Chloé’s Clare Waight Keller, Martine Sitbon of Rue du Mail, 
Isabel Marant, Vanessa Bruno, 
Nathalie Rykiel, president and artistic director of Sonia Rykiel, 
and Agnes B all designed their very own T Shirts 

I also went to the Women in Marketing Conference in
March at the Panoramic which was a fabulous event.
See Pictures Below:

Lucy Reynolds of Women Win,
Maria Andrews of Women for Women and Me
Ade with speakers at the Conference 
Maria Andrews, Me and Lynne Franks 
Me, Ade Onilude, Maria Andrews and Gina McAdam
Ade Onilude is a truly inspiring woman 
and says the the Women in Marketing Awards that she has created 
pay homage to her late mother who she lost at a young age. 
Her mother was a true visionary who knew no boundaries. 
Ade's father and brother supported and encouraged her totally
to ‘reach for the stars’, so she in turn has created an environment
within WIM that does the same.
Ade says she been inspired by her work environment at Swarovski 
where she has been honoured to meet true visionaries and innovators.

                      She takes inspiration from the fabulous  
                       Michelle Obama below on the cover of US Vogue 

 the late amazing Anita Roddick,

 Audrey Hepburn, 

Women’s magazines 
Above: the September Issues of Bazaar and Elle

and cult TV series 
such as Sex in the City.

Ade of course has been inspired by the amazing women 
she's met since conception of the 
Women in Marketing Conference in 2004, 
and from the team who represent the various branches of
 the Greater London Region, to the speakers and 
distinguished guests WIM has had over the years.
Her greatest inspiration has been the attendees –
some who have become friends, so launching the awards is for them.

 The 3rd Annual Women in Marketing Awards

Submissions of entries for the 3rd Annual Women 
in Marketing (WIM) Awards are now open!

Run by the Greater London Region (GLR) 
of The Chartered Institute of Marketing (CIM), 
the WIM Awards celebrates the achievements 
of women in the marketing profession 
and this year will take place at the prestigious 
Altitude 360 London venue on the 7th November.

The WIM Awards has grown in recognition 
since its creation in 2010 by Ade Onilude, 
a CIM Central London Committee member, 
and has in recent years attracted both 
entries and judges from high profile 
organizations such as The Future Laboratory, 
Google, Cisco, BBC World Wide, 
Fallon London Agency, Nokia, Sony, 
Heineken and The Wellcome Trust, 
Toyota to name but a few.

Entering the WIM Awards is a fantastic 
opportunity to showcase and celebrate 
your work in the industry client and agency side,
 winning a WIMA is the ultimate recognition 
and a fantastic way to boost your profile. So…

       Demonstrated exemplary communication leadership? 
The Best Female Leader in Marketing Category is for you

        New to marketing but have excelled in your role?
The Female Fast track Marketer category is for you

       Responsible for the most effective marketing 
for a consumer product or service?
The  Best Female marketer category is for you

       Responsible for the most effective campaign 
or project in the Bto B sector?

Nominations can be 
1) self-nomination 
2) Team 
3) Individual

For details on categories click on
For details on prizes click on     

For full details on Wimawards 2012 including past winners and 
ceremony details click on www.wimawards.co.uk

The winners of each category will be announced 
at the stunning Altitude 360 London. 
Altitude 360 gives uninterrupted, breathtaking, 
360° view of London and is located right in the heart of Westminster. 
This prestigious evening celebration will recognise 
all the entrants and winners with peers and 
colleagues from the world of marketing.
When you arrive at Altitude 360 London, 
you will be greeted by a glitzy drinks reception in 
The Media Centre at Altitude 360. 

Then you’ll take your seats in The Screening Room  
ready as the ceremony begins. 
The Awards will celebrate the short-listed marketers and winners, 
with opportunities for speeches and photographs. 
After the ceremony you’ll be served delicious canapés 
and further drinks on the 28th Floor of Altitude 360 
as you socialise with your colleagues in the profession.
WinkBall Filming in association with Purl Influencer Panel 
Throughout the evening, we have asked WinkBall to film 
a series of interviews which is a great opportunity to 
promote both Women in Marketing and all our nominees.
 This opportunity is in association with Purl Influencer Panel, 
thanks to the support of Christina Ioannidis. 
WinkBall will be interviewing all winners, short-listers, 
judges and distinguished guests, and will be networking 
amongst all our guests to  listen to their inspirations, 
so look out for them and share your stories!

Supporters thus far this year include Google, 
Cisco, Aquent, Zenithoptimedia, 
Adam and Eve, DDB and Kraft.

When entering don't forget to take advice from  
on this link to make a fantastic entry

But here are Anna's Top Tips in a Nutshell:

Anna Bateson, Director of Marketing YouTube EMEA 

 In the entries that come in, I’m looking for:
  • Originality
  • Demonstrable results – data and metric
  • Creative execution and tell me, 
  • what did you do that was different, and what impact did you deliver?
What are your three top tips that you’d offer to candidates entering?

You need to:
  • Show me why what you did was different?
  • Show me the results – data and metrics are really important
  • Don’t use too many words – remember that a judge is reading a lot of entries.
How can entrants make their application stand out to the judges?

Keep it concise.  
If possible use tools that bring your entry to life.  
But don’t expect me to visit four different 
destinations to get a full understanding of your entry.

So start putting your entries together 
and we look forward to receiving them.
The categories:
  • Best Female Leader in Marketing
  • Female Fast Track Marketer 
  • Best Female Marketer – Consumer 
  • Best Female Marketer – Business to Business 
  • Best Female Marketer – Not-for-Profit
  • Special Award for Outstanding Contribution to Marketing – Agency side
  • Special Award for Outstanding Contribution to Marketing – Client side
  •  The Women in Marketing Company Award – The company that has most supported women in senior marketing leadership roles (a nominated award)
With a superior selection of judges, including Anna Bateson, 
Director of Marketing, YouTube EMEA, 
who was recently featured in Marketing Magazine’s Power 100 List, this is a fantastic opportunity to showcase your work and be recognised for your achievements.
You can see an interview with Anna
and businesswoman, author and broadcaster, 
Lynne Franks, who will provide prizes at this year’s awards
on the WIM website.
Why should you enter?
The awards are about you It’s your chance to shine 
and be recognised in the marketing community, 
either enter yourself or nominate some one who’s inspired you. 
Have a look at the Women in Marketing Awards website 
to find out more about the categories and how to enter.
 The deadline for entries is 6 September 2012.
The Ceremony
The winners will be announced when you join us for 
a glamorous ceremony with distinguished guests, 
on 7 November at the 
stunning Altitude 360 London.
 You are still welcome to attend if
 you have not entered the awards.

Until next time J Xx