RICKY and NICKI FOR M·A·C VIVA GLAM
Available March 2012
The fearless Ricky Martin and Nicki Minaj
introduce Nicki’s lipstick in a scene-stealing pink
and Ricky’s colourless lip conditioner in a tube
that goes from day to dance floor!
With the full RRP (Less VAT)
going towards helping men, women
and kids everywhere affected by HIV/AIDS,
it doesn’t get any hotter.
They’ve teamed up to raise HIV/AIDS awareness among young people around the globe.
Nicki and Ricky dare you to Be bold.
Be beautiful. Be safe.
VIVA GLAM Nicki
Ricky’s VIVA GLAM Lip Conditioner
THE M·A·C AIDS FUND, THE PHILANTHROPIC ARM OF M·A·C COSMETICS,
IS A LEADER IN THE GLOBAL FIGHT AGAINST HIV AND AIDS,
SUPPORTING ORGANISATIONS IN MORE THAN 66 COUNTRIES
AND TERRITORIES THAT ARE WORKING
THE EPIDEMIC AND IMPROVE THE LIVES OF
PEOPLE LIVING WITH AND AFFECTED BY HIV/AIDS.
SINCE ITS FOUNDING IN 1994 THE M·A·C AIDS FUND
HAS RAISED OVER $224 MILLION,
This milestone keeps the M·A·C AIDS Fund
on track to reach its $250 million goal by the startof the XIX International AIDS Conference in
Washington, D.C. in July 2012.
ONE LIPSTICK AND LIPGLASS AT A TIME.
HOW IT WORKS
VIVA GLAM Lipstick was introduced in 1994
to help women, men and kids everywhere
There has been seven exclusive VIVA GLAM product lines –
including Lipsticks and Lipglass –
each featuring a limited advertising campaign with celebrity superstars such
as RuPaul, K.D. Lang, Lil‘ Kim, Sir Elton John, Mary J. Blige,
Shirley Manson, Linda Evangelista, Boy George,
Christina Aguilera, Missy Elliott,
Pamela Anderson, Lisa Marie Presley,
Debbie Harry, Eve,
Dita Von Teese, Fergie, Cyndi Lauper,
and most recently Ricky Martin and Nicki Minaj.
Only 40 percent of adolescents have accurate knowledge about HIV/AIDS
and how it spreads.
Ricky Martin, Nicki Minaj and the M·A·C AIDS Fund
want young people everywhere to know the facts and recognise that they can help end the HIV/AIDS epidemic.
They urge young people to protect themselves and their partners
and work together as a global community to acknowledge the prevalence
of the disease and make efforts to accelerate access to treatment
and prevention programs among vulnerable communities.
―The VIVA GLAM campaign is the heart and soul of M·A·C Cosmetics.
We are thrilled that Ricky and Nicki have agreed to use their distinctive and powerful voices to help us reach our $250 million goal by July 2012 and
lead a new generation in the fight against HIV/AIDS,‖ says John Demsey, C
hairman M·A·C AIDS Fund and Group President, Estée Lauder Companies.
―If more young people are educated about HIV,
the number of new infections will steadily decline.
If we reduce the shame and stigma often associated with HIV,
we can expand access to HIV prevention programs as well as treatment and care.
This year‘s VIVA GLAM campaign is committed to building awareness
among young people everywhere to ensure that they know the facts
about HIV/AIDS and can come together to increase education to prevent
the spread of HIV and expand access to care for individuals affected
by this disease,‖ says Nancy Mahon, Global Executive Director
M·A·C AIDS Fund and Senior Vice President, M·A·C Cosmetics.
As part of this year‘s global campaign, part of
Ricky Martin and Nicki Minaj‘s efforts will be in focus
on the regions of Latin America and the Caribbean.
At the end of 2008, two million people were living with HIV
in Latin America, accounting for more infections than the U.S.,
Canada, Japan and the UK combined. And, the Caribbean is the
second most affected region of the world.
Young people aged 15-24 account for approximately half
of all new infections in Latin America and the Caribbean.
Ricky Martin and Nicki Minaj will work to raise global
awareness and combat stigma around HIV/AIDS and advocate for change.
A pioneer in the HIV/AIDS arena, the M·A·C AIDS Fund
has been a trailblazer for the last 18 years, funding
innovative programs and investing in regions
and populations that are not often prioritised
by other funders.
As the largest corporate non-pharmaceutical HIV/AIDS funder,
the M·A·C AIDS Fund strives to make a meaningful difference
in the lives of people living with and affected by HIV /AIDS.
It focuses on highlighting the link between poverty and AIDS,
and strengthening services available to underserved populations.
CORPORATE HEART AND SOUL
The M·A·C AIDS Fund was the brainchild
of Frank Toskan and Frank Angelo,
cofounders of M·A·C Cosmetics.
As the AIDS epidemic spread and began to ravage the fashion
and entertainment worlds in the early 1990s,
the two searched for a way to respond to their personal
and profound sense of loss.
Encouraged by M·A·C employees,
they decided to make HIV/AIDS organisations the beneficiaries
of the company‘s charitable focus.
The M·A·C AIDS Fund is the heart and soul of the company,
contributing to an employee retention rate that beats the industry
standard by more than 20 percent.