Friday, 14 September 2012

Selfridges Celebrates London Fashion Week with bespoke installations! Xx

Launching on 12 September 2012
Selfridges brings the creativity and dynamism 
of UK design talent the life by 
launching a series of bespoke installations 

across the store in a 
very fashionable show of patriotism.

Check it out on Womens Designerwear on 2
and Contemporary on 3, Selfridges London 

Peter Pilotto
As one of the store’s most successful British labels, 
Peter Pilotto’s collection of directional silhouettes 
in pioneering digital prints is brought to life for London Fashion Week. 
A never-before-seen film, directed by designers Peter Pilotto
 and Christopher de Vos, is displayed on a wall 
surrounded by the iconic floral print from the AW12 collection.

Here is Gwen Stefani wearing Peter Pilotto and
McQ on the cover of October Elle
Photographer Matt Irwin

Fashion Editor Natalie Wansbrough Jones
Check my Post
 Mary Katrantzou

Three of the most iconic showpieces are on display 
from the UK’s most exciting new design talent.
 Interpretations of telephones, pencils, clocks and 
hedgerows all feature in the collection, which
 has fast become one of Selfridges’ best performing designer brands.

Above Gwen Stefani wearing Mary Katrantzou in October ELLE
Photographer Matt Irwin

Fashion Editor Natalie Wansbrough Jones

Osman Yousefzada
Acclaimed illustrator Tanya Ling, (mother of the lovely Bip Ling)
 who has a longstanding relationship 
with Selfridges, having collaborated with the store to 
create the visual campaign for the Womens Designer Galleries 
earlier this year, has worked with Osman on a series of
 three beautiful handpainted pieces.
 Osman’s original design sketches for the 
AW12 collection are displayed across a 
dramatic feature wall in the space. 

Best of British
AW12 has seen the introduction of a host of new 
Brit designers to the store’s 3rd Central contemporary department.
 Sister by Sibling, Eudon Choi, House of Holland, Emma Cook 
and JW Anderson take pride of place in an army of 
mannequins at the entrance to the department.

Also check JW Anderson for Topshop which is available at

J W Anderson

Until next time J Xx

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