Friday, 21 September 2012

Burberry Regent Street Store! Xx



At 44,000sq ft, the brand new Regent Street flagship store
is the largest 
Burberry brand experience in the world.


The Building that this marvellous Store has opened in 
was Constructed in 1820 for the Prince Regent, 
and it has housed galleries, a cinema, 
livery stables and a radio broadcaster over the course of 200 years.



Above: the store on left has become part of London's Skyline
in the Burberry Prorsum Invitation alongside other 
iconic buildings such as
the Albert Memorial, Big Ben,
Nelson's Column and St Pauls

In restoring Burberry Regent Street, 
Christopher Bailey wanted to celebrate Burberry's Heritage 
through the best of Britains Design and Craftmanship 
and worked in partnership with 
the best of British craftspeople including master carpenters, 
stonemasons, metal workers, welders, specialist gilders, 
decorative plasterers, cabinet makers, mill workers, wood carvers and joiners
Houses British-made bespoke lanterns, furniture, plasterwork and floors

Custom made furniture
Seating and tables throughout the store, 
created by British bespoke furniture makers.






Traditional reeded timber paneling and freestanding screens
is crafted by the finest British cabinet makers




Bespoke chevron timber flooring is made 
from Double Fumed European Oak, by British specialists




The store features custom made intricate metal work and
detailing and inspirations from the previous theatre ticket stalls
Façade frames, signage plaques and 
door handles all sand cast from bronze


Corinthian beige stone is used throughout the
 building to craft the self-supporting 
staircases linking all floors, 
which is inspired by freestanding staircases of the 17th century

Hand made blackened bronze lanterns and 
Chandeliers brought in by 
renowned British lighting specialists, 
feature throughout the store exterior and interior


Hand Made traditional Reverse glass gilding with a traditional 
gold leaf technique references the original Victorian glass signage







Protected and restored original Venetian 
plasterwork features British fibrous plasterwork
 on all walls and ceilings, made and installed
 by hand by specialist classical plaster workers

*****

Technology has been woven throughout 
the period architecture of the building
The Store will become a space for 
experimentation in technology


Evolving the Burberry Retail Theatre concept, 
nearly 500 speakers and 100 screens engage 
customers through emotive brand content

Disruptive digital takeovers synchronised across 
all screens and speakers at set times throughout the day
Tallest indoor retail screen in the world – 6.9m high / 38m 
laser phosphor display with over 190 panels
on which the Burberry Prorsum SS13 Show was watched
on Monday 17 September
Check my Post:

Woven into selected apparel and accessories, 

RFID (radio-frequency identification technology)
 triggers bespoke multimedia content relevant to the products
Mirrors turn instantly to screens with runway footage and exclusive video
Burberry Regent Street houses a Digital Gallery for digital and static exhibitions
Faceted digital screens are part of scheduled store-wide digital content programming


Screens feature imagery from www.artofthetrench.com, 
the brand’s social media platform, which 
celebrates the iconic Burberry trench coat 
and the people who wear it

Digital takeovers will feature Art of the Trench content 
on all screens at selected moments in the day




Satellite technology enables the 
livestreaming of events into the store

An uplink facility will allow events from the store, 
including concerts, screenings and talks,
 to be shared live online



Bespoke digital signage will feature within 
key points in store, meeting customers with 
adaptable multimedia content when entering 
different floors and facets of the space




 IPads connected to Burberry.com for unlimited access to
worldwide stock and instant access to customers’ 
My Burberry profile for their wish list and shopping history -to enable a 
tailored luxury shopping experience



These are the Collection Available at the Flagship Store:

Burberry Regent Street - limited edition collection
Limited edition collection of men's and women's trench coats, 
shoes and iconic bags, 
available exclusively in Burberry 
Regent Street to celebrate the launch of the store

Main collections
Burberry Prorsum for women and men 
Burberry London for women and men 
Burberry Brit for women and men 
Burberry Childrenswear
Accessories
 Burberry Fragrances Burberry Beauty
BESPOKE
First physical experience for Burberry Bespoke, 
launched on Burberry.com in 2011

Intimate space offering the highest expression 
of the brand through customisation
 of the iconic Burberry trench coat



Burberry Regent Street experience is a celebration of British weather
Original features let in natural light and the sound of rain, allowing visitors to hear, see and feel the energy of weather Immersive weather experiences and digital content played on screens celebrate the Burberry heritage, founded on protection from the elements

Creative in store programming schedule will create a cultural hub

Events will showcase the best of established and emerging talent in music, 
film, theatre and art

Technology will allow livestreaming of events into, and out from, 
Burberry Regent Street to a global digital audience



Burberry Regent Street will host a regular programme of 
gigs by Burberry Acoustic musicians

Permanent hydraulic stage in store will host performances 
streamed to digital audiences live online

Store soundtrack will include tracks by British Burberry Acoustic musicians as well as those featured in Burberry campaigns, selected by Christopher Bailey












1% of the value of all purchases made in Burberry Regent Street 
will go to support the Burberry Foundation, 
as with all purchases made on Burberry.com
Established in 2008, the Burberry Foundation is a
 philanthropic organisation dedicated to helping 
young people realise their dreams and potential 
through the power of their creativity
CREATIVE DIRECTION
Christopher Bailey, Burberry Chief Creative Officer 

Until next time J Xx




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