Friday, 3 August 2012

OMG look at the Juicy Couture Fall 2012 Ad Campaign with Karlie Kloss! Xx

Sparkle Style are loving the
 Juicy Couture Fall 2012 Ad Campaign
where Photographers 
Inez Van Lamsweerde and Vinoodh Matadin 
Bring Out Karlie Kloss’ Inner Angelino

against the perfect backdrop of Los Angeles' 
 sun, sand, and beaches,
showing the 
iconic California girl lifestyle.

The new Juicy Jeans collection also gets a 
starring role in the campaign. 
Gold foil jeans paired 
with a leopard print tee and sharp suiting 
blazer set the tone for the season. 

This season Juicy expands the scope of its campaign 
to include their first-ever fashion film, also featuring Kloss. 
Conceptualized by acclaimed photographers Inez and Vinoodh 
and President and Chief Creative Officer, LeAnn Nealz.

Above: LeAnn Nealz at the opening of the Juicy Store
on Regent Street 2nd from Left

Above: LeAnn Nealz 2nd from Right with Tali Lennox 

The campaign will coincide with the launch of 
Juicy Jeans and the brand’s official blog, The Juicy
which will offer exclusive behind the scenes 
content from the shoot, including an interview with Kloss 
and amazing behind the scenes pictures.
Check this link
“Karlie is the perfect Juicy girl - beautiful, 
fun, All-American and confident.
 But what really sets her apart is her wonderful and vibrant energy,” 
said LeAnn Nealz, Juicy Couture President and 
Chief Creative Officer. 
“Inez and Vinoodh always go above and beyond 
to capture the essence of the Juicy girl's spirit
 and this shoot was no exception. 
We're thrilled to kick off the season 
with such powerful images."

Above LeAnn Nealz Juicy Couture President and 
Chief Creative Officer. 

London Girls love Juicy too:

Leah Weller
Check my Post

Tali Lennox at the opening of the Regent Street Store
on her Juicy Vespa

Check my Post

Me and Tali Lennox

Suki Waterhouse and Me at the Opening of the Regent Street Store
Check my Post

Sophie Ferguson Jones Fashion Editor at Grazia, 
Me and Chimere Cisse at Hearst Magazines
Check my Post

The fashion film, which will debut later this month, 
features a confidently sexy Kloss on a Malibu beach. 
The playful and unapologetic film, 
set to the tune of a favorite California throwback, 
revives the brand’s savvy for creating 
fantasy and reclaims California cool.
Check it out on 
The Juicy blog provides readers with an 
insider look at the world of Juicy Couture, 
under the new creative direction 
led by LeAnn Nealz. 
And, through original content about fashion, 
beauty, music, film and culture, 
will bring the secrets of the West Coast 
lifestyle to fans everywhere. 
Making its official debut on August 1, 
The Juicy will showcase exclusive content 
generated from the ad campaign. 
The Juicy is also thrilled to announce 
that it will be a featured contributor on
 for the month of August.

The Fall 2012 campaign will break in 
the UK in October fashion magazines 
including Vogue, Elle, Harper’s Bazaar, and Tatler 
and cover 175 of London’s iconic buses until 3rd October

Until next time J Xx

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