Sunday, 22 July 2012

Louis Vuitton Maison in Shanghai at Plaza 66! Xx

                           Louis Vuitton inaugurates its first Maison in Shanghai at Plaza 66
Shanghai on July 19th, 2012
Louis Vuitton celebrated the first chapter of the Art of travel
 – before the Fashion Show Fall Winter 2012-2013 on the Bund 
- with the opening of its first Maison in China in Shanghai at Plaza 66.

The Event was was hosted by 
Bernard Arnault, President of LVMH - Moet Hennessy Louis Vuitton, 
Yves Carcelle, Chairman and CEO of Louis Vuitton 
and Marc Jacobs, Artistic Director of Louis Vuitton. 

Peter Marino who designed the Maison and executives 
of Louis Vuitton China - Christopher Zanardi-Landi, 
Executive Vice President of Louis Vuitton, 
Philippe Fortunato, President of Louis Vuitton China - 
welcomed international and Chinese celebrities
including Mr. Alain Delon, Ms. Gong Li, Laetitia Casta, 
Clémence Poésy, Alexa Chung, Poppy Delevigne, 
Antonine Peduzzi, Luisa Orsini, Coco Brandolini,
 Alexia Niedzielski, Fan Bingbing, Chen Luyu, 
Huo Siyan and Hu Bing as well as the artists 
Zhan Wang, Liu Ye, Liu Wei and Qiu Zhijie.
 Louis Vuitton's Artistic Director Marc Jacobs 
and the brilliant Architect Peter Marino
 Clemence Poesy
 Alexa Chung
 Poppy Delevingne
Laetitia Casta

In order to celebrate the journey of the 
Louis Vuitton Express from Paris to the Bund, 
guests were also invited to see the exhibition 
“Louis Vuitton Express” 
mounted inside the Plaza 66 shopping centre, 
which runs from July 18th to August 12th.
 It features 19th century travel-related articles 
and an exceptional collection of heritage pieces 
drawn from the extensive archives of Louis Vuitton.

Each Louis Vuitton Maison acts as an 
international celebration of Louis Vuitton style 
and elegance and brings together each all of its expertise 
under one roof. 
Conceived as a travel destination in its own right, 
this new four-level Maison has been designed 
by architect Peter Marino, 
who has brought new design elements and custom-made 
furniture together to create unique 
and innovative Louis Vuitton experience 
filled with surprising discoveries.

An oval skylight illuminates gallery-like spaces 
dedicated to leather goods and ready-to-wear 
for women and men, luggage, watches & jewellery, 
shoes (including made-to-order) and rare & 
exceptional products. Meanwhile, 
planted terraces on the second and third-floors 
overlook Nanjing West Road and invite 
visitors to take time to relax and enjoy the view.
Specially commissioned artworks by Chinese 
and international contemporary artists highlight 
a sense of discovery. On the ground floor, 
guests are greeted by a five-metre high ‘pagoda’,
 a polished sculpture in stainless steel that sits at 
the foot of an oval staircase at the heart of the store.
 Entitled “Three Ponds Mirroring the Moon - 2011”, 
this piece is the largest of a trio created by 
Chinese artist Qiu Zhijie.
Above: the Chinese Artist Qiu Zhijie 

Among the other 
talents featured are New York-based Teresita Fernandez, 
whose sculpture hangs from the ceiling of the watches
 and jewellery space; Anselm Reyle and Lionel Esteve, 
whose mixed-media pieces are installed in the men’s 
and women’s fashion areas respectively; and Jean Larivière, 
whose travel-themed photographs hang near the service desks.
Louis Vuitton’s exceptional collections of
 Haute Maroquinerie are presented in the fourth-floor Apartment, 
designed for total privacy.

Also check my Post on the Louis Vuitton Cruise Collection 2013

Until next time J Xx

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