Tuesday, 24 July 2012

Lana Del Ray for H & M and David Lynch's Blue Velvet! Xx

Lana Del Rey, one of the biggest names in music, 
will be the global face and voice of HandM this fall.
Lana will star in a print campaign shot by 
Inez van Lamsweerde and Vinoodh Matadin, 
as well as a full-length film of Lana singing a cover of “Blue Velvet”, 
shot by director Johan Renck.
This fully-plotted music video starring Lana 
will be available to see in its entirety at hm.com
 from September 19,
with edited versions used as TV campaign.
 Throughout, Lana will be wearing the best of 
HandM’s Fall fashion in her own inimitable style.
 Lana will also star in a second print campaign
 later in the season, shot by Sølve Sundsbø 
and featuring the best of winter fashion.
“We are excited to have Lana Del Rey, 
the new star and style icon, as the face of our fall campaign. 
Lana is totally unique, and we wanted to create a 
print and film campaign that's just as special. 
The mood is very L.A. noir and 
is inspired by our Fall collection, 
which also fits with Lana’s own personal style. 
The commercial that accompanies the campaign
 is like a mini-film, with a fantastic plot 
and Lana performing a cover of “Blue Velvet”. 
There’s never been a TV commercial 
that’s looked anything like this.” 
Donald Schneider, Creative Director, HandM

We can't wait to see the Film,
and HandM's A/W Collection

... and until then let's look at the
trailer of Blue Velvet the incredible 1986 Film
directed by David Lynch,
 starring Isabella Rossellini, Kyle MacLachlan and Dennis Hopper
If you haven't seen this film - you must right now
- it is Genius! Xx

Until next time J Xx

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