Tuesday, 31 July 2012

Penelope Cruz In Campari Calendar 2013 ! Xx

Campari® has
officially unveiled Penelope Cruz as the star 
of the 2013 Campari Calendar, 
shot by Paris-based fashion photographer, 
Kristian Schuller

Here are some shots from the set:

 The beautiful Spanish Oscar winning actress 
takes the lead in the 2013 edition 
making her the 14th star to feature in the world renowned Calendar.
Penelope, who was the first Spanish actress in history 
to receive an Academy Award, 
is following in the footsteps of 
some of the world’s most elegant women 
who have adorned the pages of previous Campari Calendars, 
including, Salma Hayek, Eva Mendes, 
Jessica Alba and Milla Jovovich. 

The Spanish beauty, has previously starred in movies such 
as ‘Vicky Cristina Barcelona’, ‘Volver‘Pirates of the Carribean’ 
and ‘Non ti Muovere’.

On starring in the 2013 Campari Calendar, 
Penelope Cruz comments: 
The Campari Calendar consistently works with 
talented and creative teams and photographers 
to produce world-class imagery. 
I have really enjoyed working in this project for one of the world’s 
most iconic brands, particularly with such an amazing
 history attached to it. I really feel that 
Campari fans across the globe will love the 
imagery when they see the finished Calendar, 
the theme in itself is intense, captivating and chic.”

Penelope checking the pictures with Kristian

The incredible Location 

 Above: the Campari Drinks being mixed

Above: we are loving the wardrobe for the Campari Calendar
All behind the scenes by Francesco Pizzo

Paris-based Kristian began his career studying 
fashion design with Vivienne Westwood and 
photography with F.C. Gundlach at the 
University of Fine Arts Berlin. 
Having focused on photography as his chosen path, 
Kristian continued to go from strength to strength
 with his work having been included in a wealth 
of fashion magazines such as; Vogue Hellas, 
Harper’s Bazaar and GQ.  
His first book, ‘90 Days, One Dream’, 
was published in 2010 winning the 
Deutscher Fotobuchpreis Silver Medal in 2011.

On his shooting of the 2013 Campari Calendar, 
Kristian Schuller comments: 
Photographing the 2013 Campari Calendar is 
simply incredible and a totally unique challenge. 
Campari has a history of creating powerful 
and visually-stunning imagery,
 both in its advertising campaigns and the Calendar.  
My intention was to continue this story of success 
by pushing the boundaries even further
 which I feel we have achieved.
 It is magnificent to work with someone as talented as Penelope, 
who truly embodied the theme for the 
latest edition of the Calendar by bringing 
her flair and versatility to the set.”

Bob Kunze-Concewitz, CEO of Gruppo Campari comments: 
“Every year, our intention with the Campari Calendar 
is to deliver an even more stunning piece of art 
which pushes creative boundaries and stimulates 
people’s imagination. 
The Campari Calendar 2013 continues 
this legacy and brings a contemporary edge 
to the theme, which we look forward to 
unveiling in the coming months.”

The final imagery from the Calendar and the 
coveted 2013 theme will be unveiled at a red 
carpet event to be held in Milan in Autumn 2012.
For more information go to:

About The Campari Calendar
The Campari Calendar is one of the 
world’s iconic artistic calendars. 
Distributed in international limited edition of only 
9,999 copies it is a small, collectible luxury 
for the happy few that receive it, 
and is a tribute to the world class talent 
and photographers that make it come to life every year.

About Campari
Campari is a contemporary and charismatic classic. 
The recipe, which has remained unchanged,
 originated in Novara in 1860 and is the base for some 
of the most famous cocktails around the world. 
Campari is an alcoholic spirit obtained from the 
infusion of bitter herbs, aromatic plants 
and fruit in alcohol and water. 
With its vibrant red colour, intense aroma and inspiring flavour, 
Campari has always been a symbol of intrigue and pleasure,
 which unfurls itself into a captivating and 
stimulating drinking experience. 
These are the values that have made the Campari 
brand famous throughout the world as an icon of 
passionate Italian style and excellence.

Until next time J Xx

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