Saturday, 9 June 2012

Ted Baker's Fabulous New Store on the Brompton Road! Xx

Ted Baker is delighted to announce the opening of 
his new store within the renowned Knightsbridge Estate, 
on Saturday 9th June 2012. The 4786 sq ft store is 
situated between two of the world’s most famous retail icons, 
Harvey Nichols and Harrods on the busy Brompton Road.

 As one of London’s most exciting shopping destinations, 
Brompton Road offers international visitors and residents a vibrant, 
high-profile location in the heart of the capital’s most 
prestigious postcode - while being a stone’s throw from 
beautiful Hyde Park and cultural icons such as the 
Royal Albert Hall and the V&A museum.

Taking creative inspiration from surrounding areas, 
the store is designed around the Great Exhibition.  
The ground floor showcases Ted’s SS12 
womenswear collections and in keeping with the regal tone, 
it is a celebration of Queen Victoria.
 The cash desk is made from commemorative crockery 
and the fitting rooms are adorned with 
luxurious red carpet, bespoke printed wallpaper,
 antique lights and various pictures of Her Majesty.

Decorating the first floor walls is digitally 
printed bespoke wallpaper, 
depicting a collage of Elm trees,
 based on the Avenue of Elms which lined the original 
Crystal Palace in Hyde Park. 
Amongst this are tailor-made 
Victorian cabinets which will display 
Ted’s women’s accessory collections.

Donna and David at the Brompton Road Store

Connecting the two floors is a 
large sweeping staircase made from 
dark timber and marble. 
Red and gold ropes with gold chains hang from the ceiling, 
whilst bespoke bell jars hang upside 
down displaying various Victorian objects 
and descend with the staircase at 
eye level creating a mini exhibition within itself.

A marble runner leads down the stairs into the 
basement which sees the SS12 menswear collections 
displayed amongst rich ruby reds, 
contrasting duck egg blue and gold.  
Vertical strips of mirror and a digitally printed 
pattern feature wall arch over the room, 
taking inspiration from the Crystal Palaces arches.

The downstairs cash desk glistens of gold, 
with it’s collections of tiny Big Ben statues, 
standing together. The men’s fitting rooms 
pay homage to Prince Albert and the 
many characteristics for which he was known, 
such as family man, educator and dog lover.
Within each fitting room will be
 interactive boxes inviting customers to explore.

The store provides a regal backdrop to showcase
 Ted’s SS12 collections.
Ted’s womenswear collection celebrates 
the female form with defined waists, 
full skirts and cut away detailing.  
Flower power reigns supreme with English roses, 
peonies and cherry blossom in full bloom.  
Ted’s menswear collection is like a self-portrait, 
capturing all the elements of his personality,
 whilst offering a bright and breezy take on Riviera dressing.

 Above the amazing Photographer from 
that Ted had organised for the Brompton Road
Store Opening - check Ted's FB page for all the pictures.

 So go check out Ted Baker's Beautiful New Store on Brompton Road
and check the website for all the SS12 Collection

Until next time J Xx

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