Sunday, 10 June 2012

Prada Menswear Campaign shot by David Sims! Xx

Prada Menswear Campaign

Like portraits hung in the halls of a modern palace, 
the campaign images shot by
David Sims for Prada’s autumn/winter menswear 
collection capture four of
Hollywood’s leading men in a contemporary character study.

Acting luminaries Gary Oldman, Garrett Hedlund, 
Jamie Bell and Willem Dafoe, 
also stars of the autumn/winter fashion showcase in Milan, 
are the distinct subjects of thisextraordinary gallery 
– transposing cinematic codes to the world of menswear in the
series of three-quarter length portraits.

Stylish men off screen as well as on, 
they are some of the most iconic screen characters
of our time, as well as influential icons of fashion. 
Together the four actors, each at a
different point in their careers, 
represent a cross-generational broadening of the face
of Prada Menswear.

In the campaign each leading man plays a different archetype, 
layering codes of dress
in a subtle parody of power and role-play.
 Exaggerated poses and conspiratorial
glances hint at the game, 
a palm solemnly placed on the heart 
or into a pocket with
precise formality. 
A cardinal red background speaks 
of ceremony and theatre 
reminding us of the red carpet at the actual show in Milan
- see below:

Until next time J Xx

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