Monday, 18 June 2012

Missoni love Havaianas Collection 2012! Xx

With Missoni loves Havaianas 2012, 
become one with nature.

This summer 2012, the love story between the 2 iconic brands continues... 

Sharing their passion for fashion, 
“Missoni loves Havaianas 2012 Collection” 
brings chic & coolness to your feet: 
the perfect mix of Italian sensibility and Brazilian flair.

This year, Missoni and Havaianas share more than only “love”: 
their deep involvement with the environment. 
Avoiding waste has always been something 
taken very seriously at Havaianas.

That is why the 2012 mini-collection has been designed by 
using leftover rubber pieces from the manufacturing process. 
Mixing the multicolored leftovers of the “Havaianas Brasil” 
style and using the photo-print technique to apply 
Missoni’s pattern on to the sole...that’s how this mini-collection is born. 
It is also presented in special packaging, 
made of recyclable material enhancing this famous zig-zag pattern.


As Angela Missoni explains: “For Missoni the relationship with 
nature has always been a priority.
 We live and work in touch with the landscape, 
its seasons and all the time changing colors have been always an inspiration.
 At the same time, Havaianas is firmly concerned about reducing waste, 
re-using and recycling of materials.
 This collaboration matches perfectly both of our passions:
 fashion and respect for nature”




Until next time J Xx

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