So on May 12th 2012, fans of AandF’s iconic brands
gathered on Regent Street and
followed four double-decker buses full
of Hot Lifeguards around London.
The Lifeguards, selected from stores around the world,
were on board to open the
new Gilly Hicks and Hollister Flagship Stores on Regent Street,
and after made their way to open new
stores throughout London at the following locations:
Gilly Hicks, Bentall Centre, Kingston
Gilly Hicks, Westfield, Stratford City
Gilly Hicks, Bluewater, Greenhithe, Kent
The Lifeguards blew their whistles and threw Gilly Hicks
Underwear from the Double Decker Buses
The Lifeguards and crowds outside the Regent Street Store
above: the map of the tour of the buses and the hot lifeguards
check it all out on
@GillyHicks, @HollisterCo,
Until next time J Xx
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