Friday, 27 April 2012

'Take the Stage' Adidas Ad with Wretch 32 & David Beckham! Xx


Wretch 32, David Beckham 

and NBA star Derrick Rose are fronting three 30 second adverts, 

premiering this April.

During the countdown to the Olympics, 

 the iconic Adidas brand is bringing together stars from the worlds of sport, 

street and style to identify, nurture and celebrate talent. 


Take a look at the 

The first 60 second commercial debuted 

on April 7 at 20:12 on ITV – 

sending out the message that there is a stage for everyone in 2012. 

In the words of Wretch 32 ‘greatness is made in the city I’m from’.




The Adidas Ad stars Wretch 32, David Beckham, 
Keith Lemon, Kevin Pieterson, 
 Daley Thompson, Example, Victoria Pendleton, 
Tom Daley and Showbiz


Above Wretch 32
Above: Daley Thompson who won the decathlon gold medal 
at the Olympic Games in 1980 and 1984
and broke the world record for the event four times.
With four world records, two Olympic gold medals, three Commonwealth titles, 
and wins in the World and European Championships
Thompson is considered by many to be the greatest decathlete of all time.

Adidas Marketing Director, Nick Craggs  says 
‘our new take the stage campaign is designed to showcase London 
but also the talent that exists within Great Britain.
 Adidas is providing  young people across Britain 
once in a lifetime opportunities that could change their lives. 
We feel the campaign is a great way to celebrate London
 and inspire the rest of Britain’.


This advert celebrates all things London but Adidas 
is giving people across Britain the opportunity to 
take the stage through its website.

All challenges open on April 14, 
offering once in a lifetime opportunities. 
Enter and you’re in with a chance to be 
the photographer on set with David Beckham, 
ball with Derrick Rose in Chicago 
or open for London’s own Wretch 32 
at his upcoming tour in May.


Adidas commissioned Wretch 32, 
who’ll tour with fellow Adidas star Example this month, 
to make the official soundtrack for the campaign. 
Produced by Wizzy Wow, it is based on insights 
from young people across the country and focuses 
on the various ways they are able to showcase 
their talents today. 
Download the track for free here:


 Keith Lemon, uses his all access pass to get behind the scenes 
with some of the biggest names in sport. 
Keith will have access to everything the brand 
will be doing in 2012 and will show
Team GB like they’ve never been seen before.

Check this when Snoop Dogg and Warren G joined British 
triple jumper Phillips Idowu in a 3 on 3 
basketball match against GB basketballers 
in the Olympic borough of Greenwich, London 


It marks the one year to go countdown to the London 2012 
Olympic Games. 
Snoop Dogg is all in, Warren G is all in, Idowu is all in. 
London 2012, adidas is all in.

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Until next time  J Xx

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