Monday, 23 April 2012

Agent Provocateur 'Classics' Comedies Campaign! Xx


Agent Provocateur ‘Classics’ Comedies Campaign

To celebrate the re-launch of the ‘Classics’ collection, 
Agent Provocateur has commissioned three short comedic films 
directed by Nick Jones and produced by Pencil Agency. 

The films each convey a naughty British sense of humour 
at the heart of the Agent Provocateur brand philosophy, 
portraying the leading lady with a Superhero alter ego.
Each film will be released online and feature lingerie from
 ‘Classics’ collection 
- the essential underpinnings for anytime, anywhere.

'Margot'


The first film, “The Chase”,  
starring 'Margot' from the Classics Collection,
shows Agent Provocateur's heroine
demonstrating her confidence, determination and 
total empowerment in an everyday urban landscape, 
while always remembering her Agent Provocateurs and 
proving that 

“Sexy never takes a day off!”



Creative Director Sarah Shotton states: 

“We wanted to remind our customer that Agent Provocateur 
has a wicked sense of humour that we feel is 
essential when showcasing our knickers.
These videos reveal that you can be caught in any 
situation as long as you are wearing your Agent Provocateurs. 
The films are a perfect testament to our brand’s 
core values and work alongside our glossy seasonal campaigns.”

We can look forward to two other films
'Secret Santa' in December 2012, and 'Valentines'
in February 2013


Creative Team
Creative Director: Sarah Shotton at Agent Provocateur
Director: Nick Jones
Co Director: Jenny Dyson
Executive Producer: Sue Caldwell
Heroine: Anastasia Grawe at Union Models
Old Lady: Velda Braithwaite at Fab New Faces
Thief: Jai Lynch at Nic Knight
Stylist: Hope Lawrie
Hair and Makeup: Karen Mason at Naked


Take a look at some other Fabulous Styles 
from the Classics Collection! Xx
 'Birthday Suit'
 'Cendrillon'
 'Maddy'


 'Francoise'


 'Love Black'

 'Love White'

 'Mercy'


And Remember ...

Sexy never takes a day off!

Until next time J Xx

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