Saturday, 3 March 2012

Stella McCartney L.I.L.Y Fragrance



Lily of the valley is the essence of spring.

As Stella McCartney says 'I love it as a flower, and so did my mum 
— it’s delicate, feminine, innocent.'

‘It makes me think of my Mum.
Her nickname from my Dad was L.I.L.Y, Linda I love you.’



At Stella McCartney's immensely special and Magical AW 12 Presentation
in London there were silver bowls of Lily of the Valley on every table
click on the link to my piece
http://www.sparklestyle.co.uk/2012/03/stella-mccartney-aw12-presentation-lfw.html



The Campaign for L.I.L.Y. is
shot on a spring morning in the English countryside,
the visual tells the same story as the fragrance.
It captures a passing moment, the moment 
when a girl becomes a woman.
 the model is Malgosia Bela. 






Check the behind the scenes film on YouTube


The visual, shot by David Sims, is framed in transparent pink brushstrokes
that recalls both the packaging and the fragrance.



For L.I.L.Y, Stella McCartney worked with Jacques Cavallier,
the master perfumer who collaborated with her 
to create STELLA Eau de Parfum.
He remembers, 
‘Stella wanted a fragrance that redefined the extremely natural
and fresh image of lily of the valley. 
To create more depth, we infused it with notes
of truffle from the Perigord region of France, 
adding a diffuse, caressing texture.’

Top notes evoke the rich, mineral freshness of truffle.
Heart notes of green and luminous lily of the valley 
Base notes reveal the earthy warmth of oak moss.

The bottle, inspired by English cut-crystal vases, 
is encased in a double, silver metallic frame.





Click to BUY £44
30 ml from Selfridges.co.uk

 ‘A bottle that you will want to display, that becomes a part of your life
and that you hand onto your loved ones.’
says Stella


 Above the launch of L.I.L.Y at Selfridges in February


The FRAGRANCE

‘I love that both lily of the valley and truffles 
only come out at one time during the year.’
The fragrance is 
 a journey that begins in the radiant
brightness of spring and leads you to the rich, dark, 
more masculine earthiness of autumn.



All of the paper used for the packaging is 
Forest Stewardship Council (FSC) certified.

The Forest Stewardship Council (www.fsc.org), 
established in 1993, is an international non-profit,
multi-stakeholder organization promoting responsible 
management of the world’s forests.
Sharing the same values as Stella McCartney, 
it offers everyone around the world
the ability to choose products from socially 
and environmentally responsible forestry.

Lily EDP 30ml RRP £44.00
Lily EDP 50ml RRP £60.00
Lily EDP 75ml RRP £76.00

Lily Body Cream 200ml RRP £26.00

Lily Shower Gel 200ml RRP £26.00


Sparkle Style are Loving L.I.L.Y! Xx


Until next time  J Xx


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