So adidas presents
The British Team Kit for London 2012
The British Team Kit for London 2012
– designed by Stella McCartney
adidas combines best in performance technologies
with fabulous British design from Stella to
present the best equipped team in history - yay!
with fabulous British design from Stella to
present the best equipped team in history - yay!
22 March 2012, Tower of London,
London – adidas, Official Sportswear Partner of Team GB
and ParalympicsGB today proudly presented
the ground-breaking team kit that will be
worn by the British athletes at the London 2012
Olympic and Paralympic Games.
Olympic and Paralympic Games.
Designed by acclaimed British designer Stella McCartney,
who was appointed by adidas as Creative Director
for this project, the kit is the most comprehensive range
that’s ever been supplied to a national team,
combining the best in performance
technologies and stand-out British style.
Phillips Idowu Stella McCartney in
Stella McCartney SS12 and Jessica Ennis
check my Post on Stella's Award at the British Fashion Awards and her SS12 Collection
Over two years in the making,
McCartney’s design of the kit focusses on the Union flag,
breaking down the iconic design and reconstructing it,
creating a modern and contemporary twist.
The result is a bold design that features on all items
of the kit to ensure the British athletes
stand out in front of the home crowd as a unified team.
Stella McCartney said:
“The first place to start on a project like this is to look at the Union flag.
For me it’s one of the most beautiful flags in
the world and it was important for me to stay true to that iconic design but also to modernise it and present it in a contemporary way.
Ultimately, we wanted the athletes to feel like
a team and be proud with the identity we created.”
The kit was revealed in spectacular style at the Tower of London
where over 30 athletes including Jessica Ennis, Phillips Idowu
where over 30 athletes including Jessica Ennis, Phillips Idowu
and Ellie Simmonds showcased
the performance range including competition kit,
training wear, the presentation suit, footwear and accessories.
Phillips Idowu and Jessica Ennis
Speaking about the new adidas kit, British triple jumper Phillips Idowu said:
“With a global audience watching London 2012 every little detail matters.
I love what Stella has done with the design.
Looking good is psychologically important but my sprint suit
is also technically advanced, so not only do I look good
but I also have confidence in the technology in the kit.”
Jessica Ennis
Andy Murray
Above Jessica Ennis
Victoria Pendleton
Nick Craggs, Marketing Director, adidas UK said:
“All eyes will be on the British athletes when they
take the stage at the Games so we wanted to ensure
that they would be the best equipped team
through a combination of leading technologies,
including TECHFITTM PowerWEB and Climacool
and a unified, striking team identity.”
adidas will supply over 900 British athletes across
the 26 Olympic and 20 Paralympic sports
producing a total of approximately 175,000 items of clothing.
This is made up of 590 individual articles that
have been created to ensure the British team
will be the best equipped nation for the Games.
Involving the British Olympic Association (BOA),
British Paralympic Association (BPA and the athlete commission
in every step of the process, the result is a performance-led
collection that reflects both Team GB and ParalympicsGB’s
patriotic pride and passion, ensuring that they fly the British flag in style.
Andy Hunt, Team GB Chef de Mission and Chief Executive
of the BOA, said:
“This partnership has brought together the best in
performance technology through adidas,
the best in British design and creativity with Stella McCartney
and the best in British sport with athletes from Our Greatest Team.
Performance is our number one priority and the superb
combination of adidas and Stella is sure to impact positively on Team GB.”
Tim Hollingsworth, Chief Executive Officer of the BPA, added:
“A home Games will be an incredible experience for
Britain’s Paralympic athletes. Despite their past success,
they have never been centre stage like they will be in London
so it’s really important that they look fantastic with the
eyes of the whole nation on them.
And after all the hard work they have put in to make the team,
they will also want to know that the kit will enable them to
perform at their best. This kit is a great combination of style
and function that we hope will give us the winning edge.”
Replica ranges of the British team kit will go on sale in April,
including football, tennis, cycling, basketball,
athletics and swimwear.
Check this film
Check this film
http://adidas.isebox.net/london-2012/british-team-kit-launch
adidas interesting facts
TECHFIT™ PowerWEB
adidas interesting facts
TECHFIT™ PowerWEB
TECHFIT™ PowerWEB is at the cutting edge of athletic design.
It features compression fabric and TPU (Thermoplastic Polyurethane) material,
and is designed to mirror the movement of the muscles to generate maximum explosive power,
acceleration and endurance. TECHFITTM PowerWEB
has been updated for London 2012 to be more natural and less restrictive for athletes,
while still delivering all the technological benefits they have come to expect.
CLIMACOOL™
ClimaCool™ is climate control for clothes using heat and ventilation zones,
moisture management fabrics and conductive fibres that draw heat away from the body.
ClimaCool™ footwear deals with heat by creating a system of ducts and vents that
actively circulate air through the shoe and over the skin with every step providing 360˚
cooling around the entire foot. ClimaCool™ has been updated for London 2012 with waterproof elements.
LONDON 2012 FOOTWEAR
adidas is providing a total of 38 different shoes to athletes in London –
31 of which are lighter than the corresponding shoe they would have worn in Beijing.
Having worked closely with athletes, adidas has come up with new lightweight adizero™
concept based on the belief that ‘lighter equals faster’.
adizero™ began with the Crazy Light basketball shoe,
followed by the F50 adizero football boot
and then the Prime spike Yohan Blake was
wearing when he won the World 100m title in Daegu in 2011.
ADIDAS AND THE OLYMPIC GAMES
adidas signed up as a Tier One partner of the London 2012
Olympic and Paralympic Games in September 2007, becoming the
Official Sportswear Partner. As part of the deal, adidas has designed
and produced official kit and apparel for Team GB/ParalympicsGB and officials,
as well as a range of lifestyle products available at retail.
adidas has a long association with the Olympic and Paralympic Games,
having been involved since 1928.
adidas continues to innovate and it is through cutting-edge technology
incorporated into its products that athletes set records and personal bests.
Athletes present at launch:
So let's keep up our Team GB Spirit! They certainly look ready to WIN  other Sparkle Style Stella McCartney Links: check L.I.L.Y Fragrancehttp://www.sparklestyle.co.uk/2012/03/stella-mccartney-lily-fragrance.html and AW12 Presentation http://www.sparklestyle.co.uk/2012/03/stella-mccartney-aw12-presentation-lfw.html Until next J Xx |
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