Monday, 12 March 2012

Jean Paul Gaultier new Creative Director @ Diet Coke! Xx

Set to create surprising and inspirational designs, 
Diet Coke has today revealed an exciting partnership 
with international fashion icon Jean Paul Gaultier. 
The brand has appointed the world-renowned fashion designer 
as the new Creative Director, 
who will work his magic on a range of Diet Coke projects in 2012.

He will also be developing online content, 
retail concepts and ad campaigns across Europe.

 Jean Paul Gaultier will bring his creative 
flair and fashion prowess to a limited edition collection 
of show-stopping bottles and cans. 
The limited edition ‘Night and Day’ bottle collection
 will launch in Harvey Nichols stores across the UK 
from April 2012 for 4 weeks. 

Asked to comment on his role as Creative Director, 
Jean Paul Gaultier said: 
“The brand asked me to explore its fun personality and to style the bottle. 
I want to show people the codes and signatures I love.
 The bottles have the shape of a woman’s body, 
so it was great fun to ‘dress’ them. 
The Diet Coke motif is so beautiful I had to design around this. 
The finishing touch was to apply my logo to the bottle, 
like applying a fragile stamp 
– making it something special you want to touch”.

International fashion designer, 
Jean Paul Gaultier 
stars in a series of three short films 
brought to you by Diet Coke. 
Building on the brand’s impressive heritage of fashion collaborations, 
this year is the most monumental yet. 
Diet Coke has appointed the world-renowned fashion designer as Creative Director, 
who will work his magic on a range of Diet Coke projects in 2012.

The short films premiere Gaultier collaborating with the brand. 
The Night and Day Serial Designer Series 
features a guest appearance in each film - 
where Gaultier takes on a different role, 
from a therapist to a journalist and even a private detective. 
Each film heroes one of the Diet Coke puppets 
and brings to life their personality in a humorous way.

see my Post on Diet Coke's Collaboration with Benefit in January 

The Three looks in the films are inspired by Benefit's famous 

Posietint, Benetint and ChaCha Tint (see below)

The international fashion icon helps to solve an outfit dilemma for 
Eleanor, Bernadette and Irene – 
he transforms them, exclusively styling them in Gaultier, 
following their fashion emergency.

  Above: scenes from Irene's Musical

Above: Scene's from Bernadette's Romance

Launching on three consecutive days from 7th, 8th and 10th March, 
The three puppets have been styled 
to reflect their individual and outgoing personalities. 
The setting of their fashion disaster gives a glimpse into their world.

Eleanor’s Thriller
Eleanor visits a private detective’s office where she 
divulges her experience to a gentleman sitting behind a shadowed desk. 
Themed as a 1960s black and white movie, 
the eerie clicking of the typewriter transports Eleanor into her flashback.
 She is in her boudoir chatting on the telephone, 
complaining to a friend that she has already fashioned every look 
and has nothing to wear on the red carpet. 
Upon hearing this, an arm dressed in the recognisable 
striped sailor’s jersey cuts her phone line and appears 
from behind the curtain, in true thriller style. 
After taking a sip from a Diet Coke can Jean Paul Gaultier 
approaches Eleanor and begins the transformation.  
Once complete she is dressed in a stunning, 
one-of-a-kind tattooed outfit ready to attend her film premiere.

Bernadette’s Romance
Bernadette visits her therapist to discuss her crisis and 
drifts off into a flashback. 
Asleep on her white bed, dressed in her feminine cream kimono 
her romantic personality is reflected in the setting. 
After over sleeping she wakes with a start to the sound 
of her alarm beeping and realises that she will be late for an interview.
 With a fashion emergency on the horizon,
 The Night & Day Serial Designer comes to the rescue tantalising
 her seductively with a stunning gown, leaving her dressed to impress.

Irene’s Musical
Irene’s rock chick persona is brought to life through 
the opening image of her hosting a press conference. 
As the cameras flash she is whisked back to a memory 
of her dancing around to cheesy music dressed in an old t-shirt. 
 Gaultier appears, switches the music to a rock anthem 
and begins her makeover. 
The music reminds Irene of her penchant for leather 
and her notable cool style. 
Once the transformation is complete, 
the heroine is once again a stylish star dressed
 in a sexy zip-up, leather miniskirt and ready to rock.

Each puppet has her own look, 
but together they share the belief that the 
light-hearted side of fashion is all about personal style – 
rather than following fashion rules.

The three videos in the 
Diet Coke and Jean Paul Gaultier ‘The Night and Day Serial Designer’ 
series can be viewed at:

Diet Coke Facebook:
Diet Coke YouTube:

Make sure you check my other Posts on the brilliant Jean Paul Gaultier:

Jean Paul Gaultier Couture Spring 2012 His Tribute to Amy Winehouse

Jean Paul Gaultier Classique X L'Eau Fragrance and SS12 Collection

Jean Paul Gaultier Lingerie and Beachwear Collection for La Perla

Until next time  J Xx

No comments:

Post a Comment