Wednesday, 29 February 2012

RICKY and NICKI FOR M·A·C VIVA GLAM! Xx


RICKY and NICKI FOR M·A·C VIVA GLAM 
Available March 2012
The fearless Ricky Martin and Nicki Minaj 
introduce Nicki’s lipstick in a scene-stealing pink 
and Ricky’s colourless lip conditioner in a tube 
that goes from day to dance floor!
With the full RRP (Less VAT
going towards helping men, women 
and kids everywhere affected by HIV/AIDS
it doesn’t get any hotter.
 They’ve teamed up to raise HIV/AIDS awareness among young people around the globe.
Nicki and Ricky dare you to Be bold. 
Be beautiful. Be safe.



VIVA GLAM Nicki




Ricky’s VIVA GLAM Lip Conditioner


THE M·A·C AIDS FUND, THE PHILANTHROPIC ARM OF M·A·C COSMETICS, 
IS A LEADER IN THE GLOBAL FIGHT AGAINST HIV AND AIDS, 
SUPPORTING ORGANISATIONS IN MORE THAN 66 COUNTRIES 
AND TERRITORIES THAT ARE WORKING
TO COMBAT
THE EPIDEMIC AND IMPROVE THE LIVES OF 
PEOPLE LIVING WITH AND AFFECTED BY HIV/AIDS.

SINCE ITS FOUNDING IN 1994 THE M·A·C AIDS FUND 
HAS RAISED OVER $224 MILLION,

This milestone keeps the M·A·C AIDS Fund 
on track to reach its $250 million goal by the start 
of the XIX International AIDS Conference in 
Washington, D.C. in July 2012. 

ONE LIPSTICK AND LIPGLASS AT A TIME.
HOW IT WORKS

VIVA GLAM Lipstick was introduced in 1994 
to help women, men and kids everywhere


There has been seven exclusive VIVA GLAM product lines – 
including Lipsticks and Lipglass – 
each featuring a limited advertising campaign with celebrity superstars such 
as RuPaul, K.D. Lang, Lil‘ Kim, Sir Elton John, Mary J. Blige, 

Shirley Manson, Linda Evangelista, Boy George, 
Christina Aguilera, Missy Elliott, 
Pamela Anderson, Lisa Marie Presley, 
Debbie Harry, Eve, 
Dita Von Teese, Fergie, Cyndi Lauper,
Lady Gaga, 
and most recently Ricky Martin and Nicki Minaj.






 













Only 40 percent of adolescents have accurate knowledge about HIV/AIDS
 and how it spreads. 
Ricky Martin, Nicki Minaj and the M·A·C AIDS Fund 
want young people everywhere to know the facts and recognise that they can help end the HIV/AIDS epidemic.
 They urge young people to protect themselves and their partners 
and work together as a global community to acknowledge the prevalence 
of the disease and make efforts to accelerate access to treatment 
and prevention programs among vulnerable communities.

―The VIVA GLAM campaign is the heart and soul of M·A·C Cosmetics. 
We are thrilled that Ricky and Nicki have agreed to use their distinctive and powerful voices to help us reach our $250 million goal by July 2012 and 
lead a new generation in the fight against HIV/AIDS,‖ says John Demsey, C
hairman M·A·C AIDS Fund and Group President, Estée Lauder Companies.

―If more young people are educated about HIV, 
the number of new infections will steadily decline. 
If we reduce the shame and stigma often associated with HIV, 
we can expand access to HIV prevention programs as well as treatment and care. 
This year‘s VIVA GLAM campaign is committed to building awareness 
among young people everywhere to ensure that they know the facts 
about HIV/AIDS and can come together to increase education to prevent 
the spread of HIV and expand access to care for individuals affected
 by this disease,‖ says Nancy Mahon, Global Executive Director
M·A·C AIDS Fund and Senior Vice President, M·A·C Cosmetics.
As part of this year‘s global campaign, part of 
Ricky Martin and Nicki Minaj‘s efforts will be in focus
 on the regions of Latin America and the Caribbean. 
At the end of 2008, two million people were living with HIV 
in Latin America, accounting for more infections than the U.S., 
Canada, Japan and the UK combined. And, the Caribbean is the 
second most affected region of the world. 
Young people aged 15-24 account for approximately half 
of all new infections in Latin America and the Caribbean. 
Ricky Martin and Nicki Minaj will work to raise global 
awareness and combat stigma around HIV/AIDS and advocate for change.



INDUSTRY LEADER

A pioneer in the HIV/AIDS arena, the M·A·C AIDS Fund 
has been a trailblazer for the last 18 years, funding
 innovative programs and investing in regions 
and populations that are not often prioritised
by other funders.


As the largest corporate non-pharmaceutical HIV/AIDS funder, 
the M·A·C AIDS Fund strives to make a meaningful difference 
in the lives of people living with and affected by HIV /AIDS. 
It focuses on highlighting the link between poverty and AIDS, 
and strengthening services available to underserved populations.

CORPORATE HEART AND SOUL
The M·A·C AIDS Fund was the brainchild 
of Frank Toskan and Frank Angelo, 
cofounders of M·A·C Cosmetics.
As the AIDS epidemic spread and began to ravage the fashion 
and entertainment worlds in the early 1990s, 
the two searched for a way to respond to their personal 
and profound sense of loss. 
Encouraged by M·A·C employees, 
they decided to make HIV/AIDS organisations the beneficiaries 
of the company‘s charitable focus. 
The M·A·C AIDS Fund is the heart and soul of the company, 
contributing to an employee retention rate that beats the industry 
standard by more than 20 percent. 

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