Wednesday, 1 February 2012

H&M David Beckham Bodywear Range

So there was another enormous queue outside the Regent Street
H and M Store today,
which was closed to the public for the David Beckham Bodywear Press Launch. 

In the queue were
competition winners with green wristbands who were waiting to meet Mister Beckham 
at the Launch of his Bodywear Range.  
Journalists and photographers were trying to get in to get a glimpse or
snapshot of David, Press people were outside answering questions,
and the security guards were 
keeping control by getting the crowds moved along.
Just another normal Wednesday afternoon on Regent Street then. 

David Beckham celebrated the global launch of David Beckham Bodywear for H&M 
with an in-store launch, followed by a cocktail party at a pop-up gentleman’s club 
created especially for the occasion. 
At the in-store event at H&M on Regent Street, 
David showed the new television commercial, met with fans and signed the collection. 
Later, celebrities such as Bianca Jagger, Emma Bunton and Jessica Ennis 
joined David to toast his bodywear range.

Jessica Ennis and David Beckham 

 Tabitha Denholm and Brix Smith Start

Natalie Massenet and David Beckham

Alisdhair Willis

David Beckham and Emma Bunton

 Brett Anderson, Mani and Bobby Gillesspie

Charlotte Dellal and Suzy Menkes

And here he is in the Super Bowl Ad
we have to admit he is looking super HOT and Xtra Cute ...

The pieces will be briefs, boxers, trunks, boxer briefs, 
T-shirt, tanks, pyjama pants and long johns. 
Colours are white, black and grey and prices range from £7.95 - £24.95.

The long-term alliance will allow David Beckham 
to produce and exclusively sell his eagerly awaited 
new DAVID BECKHAM bodywear line in around 1800 
HandM stores in around 40 countries worldwide. 
It marks the beginning of a significant relationship 
between HandM and David Beckham, 
with new Bodywear products being launched seasonally. 

The initial range will be launched to coincide 
with Valentine’s Day 2012 from February 2nd.

“Over the past year, I’ve been developing my Bodywear range 
with my team and I’m extremely positive 
about what we have designed and produced,” said David Beckham. 
“The final piece in the jigsaw was a retail partner 
who has the vision and capability to distribute these products globally.
 In HandM we have found the perfect partner to collaborate with going forward, 
I’m excited and looking forward to showcasing the range 
to H and M customers from February.”
“David Beckham is a true icon both of sport and style.
 It is incredibly exciting for H and M to be entering 
into a long-term partnership with him for his DAVID BECKHAM Bodywear line. 
It is the start of an amazing adventure for us at HandM. 
Valentine’s Day in 2012 is going to be a very exciting time indeed”,
 says Ann-Sofie Johansson, H and M’s Head of Design.
Recognised in every corner of the world, David Beckham 
has consistently redefined the world he lives in. 
Considered by many to be one of the most marketable individuals in the world, 
Beckham and his business partner Simon Fuller in 2011 
announced the launch of a new Brand Identity and 
DAVID BECKHAM branded product line, to include bodywear.
“This partnership with H and M is an important step in the evolution 
of David’s journey from sporting hero to entrepreneur and icon”, 
said Simon Fuller, David Beckham’s long time business partner. 
“HandM’s enthusiasm and support for this venture, 
combined with their scale and reach, 
will continue to enhance the power of David’s image around the world.’

below a reminder of the pictures of David and Victoria Beckham
for Armani a couple of years ago.

Until next time  J Xx

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