Sunday, 26 February 2012

Gucci Flora Garden Collection for Mothers Day! Xx

Gucci Flora Garden Collection launching on 7th March 
is inspired by the Flora Print Scarf worn by 
Princess Caroline of Monaco in the 1960's.  
The collection consists of 3 new fragrances - Tuberose, Gardenia and Magnolia; 
each inspired by the flowers of the iconic Gucci Flora pattern. 
There are two more in the collection Generous Violet and Glorious Mandarin 
which are exclusive to Gucci Stores.

Abbey Lee Kershaw for Flora Garden Collection

Gorgeous Gardenia a sumptuous white floral, 
Gucci's faithful creation of the perfect gardenia. 

Glamorous Magnolia a soft rosy floral, 
Gucci's recreation of the most lustrous bloom. 

Gracious Tuberose a fabulously fresh floral, 
Gucci's homage to this most charismatic of flowers. 

This spring, Gucci unveils its new, refined floral fragrance collection 
in tribute to one of its most iconic motifs. 
Flora by Gucci: The Flora Garden Collection 
is a bouquet of scents inspired by the House’s renowned Flora pattern, 
Gucci Creative Director Frida Giannini explains: 
“With Flora by Gucci, I wanted to express the loveliness 
of the Flora woman charming, romantic and optimistic. 
Now with The Flora Garden Collection I am celebrating 
multi- faceted way the Gucci woman expresses her personality.”

Abbey with Frida Giannini of Gucci
at the Launch of 
the Flora Garden

As with Flora by Gucci, the inspiration for 
The Flora Garden Collection originates in an iconic design 
from the Gucci archives, rediscovered by Giannini.
The story began in Milan in 1966, 
when Prince Ranier of Monaco brought his wife 
to the Gucci boutique. 

 Above the beautiful Princess Grace

Roldolfo Gucci insisted that Princess Grace
 choose a gift to accompany the bamboo bag she had purchased. 
The Princess requested a scarf. Rodolfo felt that the House 
lacked one sufficiently beautiful for the royal style icon 
and so he commissioned illustrator Vittorio Accornero 
to create the most beautiful print he could imagine. 
Accornero returned with his painting: the “Flora”, a sumptuous, 
multi-hued, flowered template destined to become a design classic.
Women fell in love with Flora: the motif spoke to their 
sense of beauty and femininity. 
Mothers shared their devotion with their daughters. 
One such daughter was Princess Caroline of Monaco, 
who sported a blouse in her mother’s print. 
Another was a youthful Frida Giannini, 
whose mother had been captivated by the pattern.
When Giannini, revived Flora on printed canvas bags in summer 2005, 
a new generation succumbed to its charms. 
In 2006, it appeared re-scaled, re-coloured and abstracted 
onto Forties-style print dresses, jewellery and evening bags. 
Now it has flourished to even greater heights in 
Flora by Gucci and The Flora Garden Collection.

The Flora Garden takes five blooms from this 
historic print and creates a bouquet of discerning
 eau de toilettes in their honour.

Giannini remarks: “Creating The Flora Garden collection 
allowed me to express the depth of emotions of every woman. 
Each fragrance is distinct, yet together all the scents 
embody the beauty and allure of this muse.”

Gorgeous Gardenia

Top notes: red berries, pear

Heart notes: white gardenia, frangipani flower 
Base notes: patchouli, brown sugar accord

Gracious Tuberose

Top notes: violet leaves, peach
Heart notes: tuberose, orange flower, rose 
Base notes: cistus (Rock Rose), white cedarwood

Glamorous Magnolia

Top notes: freesia, green leaves, citrus zest

Heart notes: peony, magnolia 
Base notes: musk, sandalwood, warm chocolate accord

Generous Violet
Top note: violet leaves
Heart notes: orris, violet petals 
Base note: suede accord

Glorious Mandarin

Top notes: mandarin, peony

Middle notes: jasmine, pina colada accord 
Heart notes: ambergris, white musk, creamy wood

The Design

The Glass bottle is a tall hexagon shape with a transparent cap 
with chic black bow and bamboo tassels alluding to another 
of the House’s iconic motifs. 
The Flora font instead is a tribute to founder Guccio Gucci’s signature.
Each bottle will reveal a different coloured juice – 
be it pale pink, green, blue, violet or yellow; 
their boxes emblazoned with the corresponding flower from the Flora pattern. 
The colours and blooms represent the various characteristics 
of The Flora Garden woman.

Gorgeous Gardenia, Gracious Tuberose and Glamorous Magnolia 
(in 50 and 100ml) widely available
 £49 Each for 50 ml 

Generous Violet and Glorious Mandarin (100ml only) are exclusive to 
Gucci stores in a worldwide basis and selected Flagship stores.

Until next time J Xx

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