Monday, 23 January 2012

PRADA presents Francesco Vezzoli AMO 24 h Museum in Paris! Xx

 Francesco Vezzoli AMO 24 h Museum 24 - 25 January 2012
Prada presents the “24 h Museum“, designed by Francesco Vezzoli 
with AMO, Rem Koolhaas' think tank. 
The “24h Museum“ opens in Paris on Tuesday 24 January for 24 hours only, 
til Wednesday 25 January, in the historic Palais d'Iéna, PARIS 
the building designed by Auguste Perret between 1936 and 1946, 
which is today home of CESE (Conseil Economique, Social et Environnemental), 
the French ‘third Chamber’.

Kate Moss on her way to Prada 24 h

AMO's installation for the “24 h Museum“ is divided in three sections, 
each inspired by a particular type of museum space: 
historic, contemporary and forgotten. 
The three sections are instrument to the sequence of events that take place 
during 24 hours in different areas of the ground floor of the Palais d'Iéna. 
The central space is a large metal cage made from 
grills and neon lights that encloses the work by Francesco Vezzoli.

In the three sections – historic, contemporary and forgotten – 
Vezzoli is creating a “non-existent museum“ where he shows his 
personal tribute to the eternal allure of femininity through 
interpretations of classical sculptures that make reference to contemporary divas. 
“They are my icons turned into sculptures and placed on marble pedestals“.
* At the top of the stairway, epicentre of the building, 
Vezzoli is placing a majestic sculpture of a female, 
reinterpreted with the features of a mysterious goddess. 
Vezzoli's vision is of a museum that exists for just 24 hours 
and which is also a celebration of a collective rite that mixes visitors, red-carpet, Oedipus’ complex and night visions.

With the new “24 h Museum“, Francesco Vezzoli is continuing 
his exploration of reciprocal influences and boundary-breaking in the visual arts, cinema and theatre that he has already investigated in the performance 
in which Veruschka did petit-point embroidery at the Venice Biennale in 2001, 
the Democrazy video in which Sharon Stone and 
Bernard-Henri Lévy represent themselves as characters of 
a fictitious political campaign for an hypothetical presidential election 
(Venice Biennale, 2007), and in Lady Gaga's performance at the 
MOCA in Los Angeles in 2009 when she played a live tribute to Diaghilev.

In its tradition of working with artists and making multiple 
approaches to the creative process – with a unique capacity to embrace 
utopias like The Double Club (London, 2008–09) and the Prada Transformer 
(Seoul, 2009) – Prada realizes with Francesco Vezzoli 
a new project of visual and linguistic experimentation in the “24 h Museum“, 
a Baroque festival in which the entire exhibition lasts only 24 hours.

The Kate Moss DJ set. 

The “24 h Museum” opens on Tuesday 24 January with an invitation-only dinner. 
At 11.00 pm til 3.00 am it is turned into a disco-club visible online at the site 

Jean-Paul Delevoye, Miuccia Prada, Patrizio Bertelli, Francesco Vezzoli and Rem Koolhaas inaugurated '24 h Museum'

 Guests included Diane Kruger, Catherine Deneuve, Fanny Ardant, Marianne Faithfull, Louis Garrel, Salma Hayek, Francois Henri-Pinault, Léa Seydoux, Roman Polanski, Audrey Tautou, Alain Seban - Presidente del Centre Pompidou, Alex and Victor Carrill, Anna Wintour, Emmanuelle Alt, Jonathan Newhouse, Isabelle Huppert, Louis Garrel, Carsten Hoeller, Almine Rech and Bernard Ruiz-Picasso amongst others.

roman polanski miuccia prada and francesco vezzoli

anna wintour jonathan newhouse and franca sozzani

jonathan newhouse miucca prada and patrizio bertelli

alexandre  and victor carril 

almine rech and bernard ruiz picasso

audrey tatou

diane kruger lea seydoux star of the Prada Candy commercial
see my post

francois henri pinault and salma hayek

isabelle huppert and francesco vezzoli

marianne faithfull_kate moss

mr and mme delevoye, alain terzian and guest

The next day it is open to the public from 7.00 am to 12.00 pm 
and from 2.00 pm to 4.30 pm. 
Some guided tours for schools take place in the afternoon, followed by a closing vernissage from 6.30 pm to 8.30 pm. 
When the 24- hour period ends at 8.30 pm on 25 January 2012, 
the “24h Museum“ created by Francesco Vezzoli and AMO closes.

Francesco Vezzoli (Brescia, Italy, 1971) studied at Central St. Martin’s School of Art in London from 1992 to 1995. His works have been exhibited in many institutions, including: The New Museum of Contemporary Art, New York, “The Films of Francesco Vezzoli” (2002); the Castello di Rivoli Museo d'Arte Contemporanea, Turin (2002); the Fondazione Prada, Milan (2004 and 2005); Museu Serralves, Porto (2005); Le Consortium, Dijon (2006); the Tate Modern, London, “Marlene Redux: A True Hollywood Story (Part One)” (2006); the Moderna Museet, Stockholm (2009–2010), “Dalí Dalí Featuring Francesco Vezzoli”; the Kunsthalle Wien (2009), “Marlene Redux: A True Hollywood Story!”; the Garage Center for Contemporary Culture, Moscow (2010). His recent performances include “Right You Are (If You Think You Are)” at the Solomon R. Guggenheim Museum, New York (2007), and the “Ballets Russes Italian Style (The Shortest Musical You Will Never See Again)”, Museum of Contemporary Art, Los Angeles (2009) with contributions by Lady Gaga and Frank Gehry. Francesco Vezzoli lives and works in Milan.

AMO/OMA is a world-famous office, led by Rem Koolhaas, active in the fields of architecture, urban planning and cultural analysis. 

AMO (the research division of OMA) crosses the traditional boundaries of 
architecture for all disciplines. AMO has developed an integrated model 
of services that has allowed Prada to investigate the nature of luxury and exclusivity. 
OMA was in charge of producing scale projects for Prada's 
future exhibition centre in Largo Isarco in Milan, and the Ca' Corner della Regina, 
the eighteenth-century palazzo where the 
Fondazione Prada has opened its exhibition space in Venice.

Until next time  J Xx

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