Kelly Rowland to design for TW Steel

TW Steel to Partner with Kelly Rowland

On Thursday 8  December T W Steel who's bold mantra is 

‘Big in Oversized Watches’

announced that Kelly Rowland is to be their worldwide ambassador, and that she will design a Kelly Rowland Special Edition TW Steel Range in 2012.

We can't wait! Xx

The Dutch-based watch brand celebrated its dynamic new partnership 

with Rowland at an exclusive, VIP-packed party hosted at The Box in London

Estelle, Wretch 32, Dione Bromfield, Amelia Lily, David Coulthard, Loick Essien, 

Eddie Jordan, Jade Johnstone & Rizzle Kicks all joined the party.

Kelly Rowland

A global star since the age of 16, Kelly Rowland – a stand-out judge on the UK’s X-Factor and Grammy Award winner, grew up in the spotlight as a member of Destiny’s Child 

– one of the most successful groups of all time.

Since then as a solo artist she has had

four No.1 singles in the US and more than 80 million records sold worldwide.

Kelly Rowland & Jordy Cobelens

 TW Steel co- founder and CEO

“I’m massively excited to welcome Kelly Rowland to the TW Steel family,”

 stated TW Steel co- founder and CEO, Jordy Cobelens (29). 

“Kelly’s sheer presence connects her to so many people and her talent is simply phenomenal. We’re delighted to be partnering with her and to have her 

representing TW Steel. We share her passion for music and we know 

she enjoys working with many different artists. We’re looking forward 

to collaborating with her also, we plan to produce a couple of 

Special Edition timepieces for her, and I know they’ll be a huge success.”

“I was captivated by TW Steel when I was first introduced to their watches,” 

commented Kelly. “I love the statement wearing a big watch 

makes and they just get what it is to be fun and stylish at the same time. 

I love fashion - it plays such an important role in the music industry. 

For me to now channel that passion into designing my own range of watches 

with TW Steel is pretty exciting.”

Kelly continues to promote the launch of her third solo studio album, 

Here I Am, for Universal Motown Records. 

It follows the release of her 2002 RIAA Gold-certified debut album, 

Simply Deep, which reached No.12 on the Billboard 200 chart, 

and 2007’s follow-up smash, Ms Kelly, which hit No.6 on the 

Billboard 200 chart selling more than 1.2 million copies worldwide.

TW Steel enjoys an equally impressive reputation as an ambitious 

lifestyle brand and it enjoys a celebrity clientele to match with names such as 

Jay Z, Snoop Dogg, Jaime Foxx, Natasha Bedingfield, and Fergie owning 

their own TW Steel timepieces. 

Founded in 2005, the family owned company, led by co-founder and CEO, 

Jordy Cobelens – who was recently named Ernst & Young’s 

‘2011 Emerging Entrepreneur of the Year’ in Holland, is also currently 

the ‘Official Timing Partner’ to Lotus Renault GP in Formula One.

http://www.twsteel.com/en/#/home/

Kelly & Estelle 

Amelia Lily

Dionne Bromfield

 Eddie Jordan, Lee McKenzie & David Coulthard

Jade Johnstone

Loick Essien

Rizzle Kicks

Wretch 32, Kelly Rowland, Amelia Lily & Estelle

TW Steel TW52 Grandeur Watch

TW Steel TW 132 Watch

TW Steel  TW 126 Tech Watch

Jay Z on the Bill Maher Show with his TW Steel 'TW22' Watch

Kelly Rowland for TW Steel

Until next time  J Xx