Monday, 12 December 2011

Kelly Rowland to design for TW Steel

TW Steel to Partner with Kelly Rowland



On Thursday 8  December T W Steel who's bold mantra is 

‘Big in Oversized Watches’
announced that Kelly Rowland is to be their worldwide ambassador, and that she will design a Kelly Rowland Special Edition TW Steel Range in 2012.
We can't wait! Xx

The Dutch-based watch brand celebrated its dynamic new partnership 
with Rowland at an exclusive, VIP-packed party hosted at The Box in London
Estelle, Wretch 32, Dione Bromfield, Amelia Lily, David Coulthard, Loick Essien, 
Eddie Jordan, Jade Johnstone & Rizzle Kicks all joined the party.


Kelly Rowland

A global star since the age of 16, Kelly Rowland – a stand-out judge on the UK’s X-Factor and Grammy Award winner, grew up in the spotlight as a member of Destiny’s Child 
– one of the most successful groups of all time.
Since then as a solo artist she has had
four No.1 singles in the US and more than 80 million records sold worldwide.


Kelly Rowland & Jordy Cobelens
 TW Steel co- founder and CEO

“I’m massively excited to welcome Kelly Rowland to the TW Steel family,”
 stated TW Steel co- founder and CEO, Jordy Cobelens (29). 
“Kelly’s sheer presence connects her to so many people and her talent is simply phenomenal. We’re delighted to be partnering with her and to have her 
representing TW Steel. We share her passion for music and we know 
she enjoys working with many different artists. We’re looking forward 
to collaborating with her also, we plan to produce a couple of 
Special Edition timepieces for her, and I know they’ll be a huge success.”

“I was captivated by TW Steel when I was first introduced to their watches,” 
commented Kelly. “I love the statement wearing a big watch 
makes and they just get what it is to be fun and stylish at the same time. 
I love fashion - it plays such an important role in the music industry. 
For me to now channel that passion into designing my own range of watches 
with TW Steel is pretty exciting.”

Kelly continues to promote the launch of her third solo studio album, 
Here I Am, for Universal Motown Records. 

It follows the release of her 2002 RIAA Gold-certified debut album, 
Simply Deep, which reached No.12 on the Billboard 200 chart, 
and 2007’s follow-up smash, Ms Kelly, which hit No.6 on the 
Billboard 200 chart selling more than 1.2 million copies worldwide.

TW Steel enjoys an equally impressive reputation as an ambitious 
lifestyle brand and it enjoys a celebrity clientele to match with names such as 
Jay Z, Snoop Dogg, Jaime Foxx, Natasha Bedingfield, and Fergie owning 
their own TW Steel timepieces. 

Founded in 2005, the family owned company, led by co-founder and CEO, 
Jordy Cobelens – who was recently named Ernst & Young’s 
‘2011 Emerging Entrepreneur of the Year’ in Holland, is also currently 
the ‘Official Timing Partner’ to Lotus Renault GP in Formula One.






Kelly & Estelle 


Amelia Lily


Dionne Bromfield

 Eddie Jordan, Lee McKenzie & David Coulthard


Jade Johnstone



Loick Essien


Rizzle Kicks


Wretch 32, Kelly Rowland, Amelia Lily & Estelle




TW Steel TW52 Grandeur Watch


TW Steel TW 132 Watch




TW Steel  TW 126 Tech Watch


Jay Z on the Bill Maher Show with his TW Steel 'TW22' Watch






Kelly Rowland for TW Steel


Until next time  J Xx







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