Wednesday, 9 November 2011

Launch of Versace for H&M in New York

Ok so Versace for H and M Fever is mounting...  

Abby Lee Kershaw 

Go straight to

to check what is going on.  Today the film is launched.

starring Lindsey Wixson, Daphne Groeneveld
 and Donatella Versace
who says
'My House, My Rules, My Pleasure ..."

go to YouTube to see the making of the film

  There is the same crazy magical circus music on the h and m versace site - 
enough to get anyone obsessed.  
The images scrolling up like a dream sequence over a green leopard background.
you can look at all the rooms in the film and images from the collection  
including a mannequin machine and a
a white and gold maze with Lindsey Wixson 
and Daphne Groeneveld
in the red and purple bottini oro dresses - gorgeous

There are six collections in the range - 
pelle borchie, frange, metal mesh, bottoni oro, baby doll & stampa
plus accessories - shoes, jewellery, scarves & bags
all going on sale
300 stores worldwide and online
17 November 2011

Abby Lee Kershaw in
the ad for Versace Yellow Diamond
shot by the brilliant Mario Testino

The first 500 customers who queue will receive a sample of the new Versace Yellow Diamond Fragrance just to add the the total glamour of the whole experience.
Yellow Diamond is an incredible fusion of 
 citron, pear, bergamot,neroli,orange blossom,freesia, mimosa, nymphea
with amber and palo santo wood

and then

Last night, Uma Thurman, Blake Lively, Chace Crawford, Jessica Alba, Jennifer Hudson and Selma Blair were among the guests who joined Donatella Versace and HandM to celebrate the launch of Versace for HandM in New York. In a specially designed building on the Hudson River.
 Versace’s collection for H&M was shown on the catwalk, alongside some special iconic pieces created just for this exclusive runway show. 
Abbey Lee, Daphne G, Natasha Poly, Sean O’pry and Lindsay Wixson Modelled. 

The show was followed by an after party which featured exclusive performances by Donatella Versace’s special guests, Prince and Nicki Minaj.
The venue was decorated in true Versace style, The catwalk was paved with gold, 
“It was the perfect evening, so glamorous and special. I loved celebrating the launch of Versace for H and M here in New York, an iconic city in which to showcase this iconic collection. Now I cannot wait for it to finally reach stores and be available to the world”, says Donatella Versace.
“Donatella Versace has taken us at HandM on an incredible journey since she began designing the collection for us earlier this year, and last night’s fashion event was the perfect culmination. She has given us the essence of the Versace brand, and last night that came to life with a magical catwalk show that we’ll never forget”, says Margareta van den Bosch, creative advisor at HandM.
“I think it is so exciting for Versace to made available to everyone. The collection is cool, colourful, young and very hip. I can’t wait to see the show,” said Uma Thurman.
“I am such a fan of Versace. The fits for a woman’s body are incredible. I’m also a huge fan of H&M. To have Versace at HandM is the best,” said Blake Lively.
“Versace is so incredible and so glamorous. For kids to be able to buy it is wonderful. Donatella is an amazing woman,” said Selma Blair.

Donatella Versace and Margareta van den Bosch
creative advisor @ HandM

Nicki Minaj
see my post on her upcoming Opi Nail color range

Selma Blair

Uma Thurman

Blake Lively

Jennifer Hudson

Emma Roberts

Jessica Alba
love this skirt! Xx

Linda Evangelista

Mark Ronson


Sofia Coppola

Stephen Dorff

Alexander Wang and Zoe Kravitz

The legendary Blondie

Abbie Cornish

Alan Cumming

Anna Sui

Bryan Boy
check his blog for more on the evening! Xx

Susanna Lau
Check her blog for more on the evening too! Xx

Caroline Sieber

Chloe Moretz

Coco Rocha

Chace Crawford

Elin King

Haneli Mustaparta

Hugo Becker

Kaylee Defer

Tinsley Mortin

Zachary Quint

Donatella and Emma Roberts

Donatella looking absolutely fabulous! Xx

Prince and Donatella in a fabulous black and blue leather dress

Uma and Donatella

The Frow

Jessica and Abby

Prince and Andy Allo

Blake and Helena Christiansen


So this was the show ...

Backstage and the makeup was black smoky eyes
very dramatic - black nail varnish - all very rock

Prince performing at the after party

Watch the film on YouTube

So it's only one more week
see you in the queue - 
I know I want my Yellow Diamond!

Until next time! J Xx

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