Monday, 28 November 2011

Give as you Live & Vogue's On-Line Fashion Week 5-9 December! Xx




The Average UK Christmas gift list
can raise over £30 for charity



I went to Liberty on Great Malborough Street W1 last week to hear from 
Polly Gowers CEO of Every Click and Founder of  Give as you Live™ 
that the top ten Christmas gifts set for sales success this Christmas 
have the potential to raise over £30 for charity.

From classic family gifts to the hottest new gadgets, every online purchase can raise significant funds for UK charities and not cost anyone a penny more – as it’s the retailer that makes the donation.  Predicted to be the bestselling gift this Christmas, every iPad2 sold can raise almost £6 for a shopper’s, or the recipient’s, favourite charity 
through Give as you Live. And many Fashion Designers are going to join in too -
especially for Vogue's On-line Fashion Week from 5-9 December - see below.




Presents under the Tree at Liberty's from Give as you Live


Polly Gowers CEO of EveryClick and Founder
of Give as you Live


Me & Neil Swan from Starlight
one of the many charities involved with Give as you Live


Celebrity Gifts
Karen Millen's chosen gift of a Burberry London iPad Cover 
would raise £5.99 for Charity
Christopher Biggins gift of Veuve Clicquot Champagne 
would raise £2.00 for Charity

xxx

See below, for how much each gift in the Give as you Live Top Ten Gifts this Christmas can raise for charity:

Product
Price
Donation to charity
iPad2
£399.00
£5.99
iPhone 4S
£499.00
£7.49
Scrabble
£14.44
£0.58
Amazon Kindle
£89.00
£4.45
Twilight Triple Boxset
£8.49
£0.21
Ride on Dalek
£209.99
£6.30
Chanel No.5
£50.28
£2.01
UGG Boots
£135.00
£3.38
Inbetweeners: The Movie DVD
£11.97
£0.27
Downtown Abbey Series 1 & 2 box set
£23.97
£1.20
TOTAL - £31.88

For celebrities such as Fearne Cotton from BBC Radio 1 who will be doing the majority of their Christmas shopping online, Give as you Live has created a new ‘Wish List’ functionality.

Give as you Live’s new ‘Wish lists’ functionality enables shoppers to create lists for themselves, friends and family, to ensure they get exactly what they want for Christmas this year.  Users of the Give as you Live Wish Lists can both choose their favourite gifts from over 1,500 retailers, and choose who to support from 220,000 UK registered charities.

With many people opting to go online in the search for those perfect Christmas gifts, Give as you Live represents a great opportunity for shoppers to show their philanthropic side and give charities that much need funding boost this Christmas.  

Collectively, this festive season, online shoppers have the potential to raise £170m* for UK charities through Give as you Live. 

 Retailers who have joined with Give as you Live include Harrods, Selfridges, Liberty, John Lewis and M&S,Hamley’s,iwantoneofthose.com, British Airways, Tesco, iTunes, lastminute.com, Phones 4u, & Amazon  

Give as you Live works with over 1,500 UK retailers, offering over 15 million products and covering 80% of the UK’s top 100 retailers, working with each to raise money for deserving causes at no cost to the shopper.

Visit www.giveasyoulive.com/search/wishlists to create your Give as you Live Wish List.

*December 2010, £6.8bn was spent shopping online (source: IMRG, Jan 2011) If £6.8bn is spent shopping online through Give as you Live this December, a potential £170m is raised for charity.


Give as you Live

Connected to all 220,000 UK registered charities, Give as you Live enables a supporter to raise funds for any charity of their choice every time they shop online, without giving anything extra. Give as you Live unlocks an untapped, additional fundraising revenue stream that is FREE to all charities online. 

Give as you Live is also available as a downloadable application on Microsoft Internet Explorer, Firefox and Safari. Chrome, iPad, iPhone and Android versions will be released later this year
Give as you Live is powered by Everyclick, an award winning technology company. Everyclick was voted a Tech Media Top 100 and shortlisted for 2011 Technology4Good awards.



Chanel No 5 Perfume raises £2.01
A Ralph Lauren Bathrobe will raise £7.16

Give as you Live are collaborating this year with Vogue's Online Fashion Week


Following the hugely successful Fashion's Night In online event in November last year - which raised over £40,000 for charity in six hours by encouraging readers to shop the best, exclusive buys on the web via a blog on VOGUE.COM that ran from 6pm until midnight - this year's event will involve more online retailers, include more high fashion styling advice, feature even more exciting exclusive content and - hopefully - raise a good deal more money for charity over the course of a full working week.

Between 9am on December 5th and 6pm on December 9th 2011 
Vogue.com will be running a live blog
Vogue.com readers will be able to access exclusive offers 

Watch this space for more news of all the Designers that will be taking Part.



The Charity sparklestyle.co.uk are backing is 

The Girls Home



'In the Hogar de Ninas in Granada, Nicaragua, 18 girls are growing up in a safe
and nurturing environment.  The girls have entered the Hogar either for being
maltreated by their families or carers, or their carers simply 
could not financially support them.
They are brought to the home by the social services and the nuns run the Hogar from the order Madre Albertina.
  
Madre Albertina was the niece of the 1st constitutional President in Nicaragua and 
her orders have been running for nearly 20 years.  
She was an inspiration in her
approach and unfaltering desire to help the poor.

The order has set up homes all over Nicaragua, El Salvador and Costa Rica.
There is no Government funding for the Hogar and it survives with random donations and 
wages of one of the nuns employed by the Bishop in Granada.

There is also a group of donors in USA who organise small events to raise funds.
The girls and nuns exist on a hand to mouth basis.

In Granada, the order owns another plot of land, the intention being to build a bigger home with space for 40+ girls.  The old place would become either a nursery school
or a place for older girls to learn a trade.

Of course all these plans rest on one thing - raising money.

'The Girls Home' which is the name of the Charity -are developing their website in order to reach more people and
build up some greater and continued support from the UK and
further afield.

The immediate needs of the girls are basic.  Rice and beans (their stable diet 3 times
a day) toiletries and from time to time shoes and books for school.
They really have to hope for random donors to provide these items.

The odd visitor who passes by will bring presents for the girls
-maybe pencils and a game, which of course are appreciated
but money is the key need.'

To request the password for the video with a voiceover by Hayley Atwell


Hayley Atwell in Mulberry at this years British Fashion Awards
at the Savoy 
for the rest of the news check my post
and Vogue.com



and further information contact rach@rcollingwood.demon.co.uk
or check



Until next time J Xx

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