Thursday, 24 November 2011

Sophia Neophitou-Apostolou Capsule collection for H&M exclusively for SELFRIDGES

Following their very successful Opening in August with an incredible collection 
curated by Leigh Lezark of the Misshapes

Today H&M release their second exclusive capsule collection exclusive to Selfridges, guest curated by the brilliant Sophia Neophitou-Apostolou, Editor in Chief of 10 magazine.

The pieces all have a minimalist feel to them and a very modern silhouette. 
They include a cream leather panel dress, a black leather pencil skirt, cream belted coat. 
Accessories include a snakeskin print cuff bracelet and bag and 
a court shoe with a snake heel. 
The colours are simple - black, white and cream and fabrics 
include silk, wool and leather.

“The pieces that I have selected for H&M Selfridges focus on staples that have a classic, modern, minimalist feel, strong architectural shapes and really simple clothes to build a wardrobe that doesn’t wear you. I have kept the colours very simple, black, white and cream with some hints of snake, gold and brown for the accessories” says Sophia Neophitou-Apostolou. “My favourite pieces are the cream wool coat with gold belt detail, black leather pencil skirt, the black clutch and the great pair of heels with snakeskin detailing.”

The collection which Sophia has selected from will only be available in 
Selfridges London within the UK.

Sophia Neophitou-Apostolou
Editor in Chief of 10 magazine

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Dress £49.99

Dress £79.99

Jacket £49.99

Skirt £49.99

Coat £79.99

check for enquiries

J Xx

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