Thursday, 6 October 2011

Valentina Fragrance & Valentino SS12

freja beha erichsen
photos: david sims

Valentino presents the new fragrance, Valentina.

 Valentino’s historic headquarters on Piazza Mignanelli are in downtown Rome near the Spanish Steps and are a genuine legend.  Inside this beautiful 16th century residence, under some of the oldest frescoed and coffered wood ceilings in Rome, is where the brilliant group of pattern-makers, seamstresses, and embroiderers create the exquisite work of this unique Maison. (see the SS12 collection below) The Valentino brand has strong affinity with classic, modern, and contemporary art and with Grand Italian artisan tradition - it is a fascinating combination of different eras and styles. And it is incessantly and relentlessly changing as with
everything in Fashion. 

 The Valentino woman of Maria Grazia Chiuri and Pier Paolo Piccioli, the current Creative Directors of the Maison, is free, extreme and daring - she is on a constant quest to find herself. Bewitching, mystifying, and utterly stunning, she also knows how to stand out in a crowd and she skilfully transforms and distances herself. 

This Valentino woman has inspired a new perfume called Valentina. She is seductive, sophisticated, unconventional, and charismatic. She creates her own style. She sets home in a classical Roman Palazzo but there is nothing she likes more than feeling the heart beat of the vivid city of Rome.

The advertising campaign for the perfume with Freja Beha Erichsen is shot by David Sims and 
the TV film directed by Johan Renck along the dark and secret streets of a 
sumptuously deserted, nocturnal Rome.

Click to watch 

 Olivier Cresp and Alberto Morillas, two master perfumers, have created the bouquet of Valentina which blends  Italian floral oriental Calabrian bergamot, white Alba truffles,jasmine, Amalfi orange blossom, tuberose, wild strawberries,cedar and amber…  an amazing mix ...

Valentina is classic yet very fresh, free & incredibly modern.

 The beautiful Eau de Parfum bottle is clear crystal with three flowers, emblems of Valentino couture, in pale shades of white, ivory, and nude - it is topped by a silver ring and a black pearl.

Valentina is on counter from 3rd October 2011

Valentina is an Eau de Parfum for women available in the following sizes:

Eau de Parfum Spray 30ml / 1 FL OZ £40.00
Eau de Parfum Spray 50ml /1.7 FL OZ £53.00
Eau de Parfum Spray 80ml / 2.7 FL OZ £71.00

Check the Selfridges Website below to buy now.

Valentina  1 fl oz £40

Valentina Shower Gel £28

Valentina Body Milk £30

Here are pictures from Valentino's SS12 incredible and purely beautiful show in Milan

freja beha erichsen

freja beha erichsen

gorgeous neutral tones with pink, red, duck egg, pistachio, matt gold, black in all combinations of chiffon, organza, lace and embroidery

we love Valentino SS12

Valentina ... Xx

until next time  J Xx

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